What We're Reading: Page 261
Industry reads hand-picked by our editors
Feb 15, 2018
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Mobile Marketer
Snapchat courts influencers with audience data
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AdAge
Subway's first work from new agency team tries for an emotional connection
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Retail Dive
Shipping by Amazon may cause over half of sellers to switch
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Campaign
IPG's net income drops 4.8% but shares surge
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CIO Dive
100 days to GDPR: How Box got ready
Feb 14, 2018
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Adweek
This Valentine's Day store in NYC warns shoppers about the darker side of love
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TechCrunch
How Chrome's built-in ad blocker will work when it goes live tomorrow
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AdAge
As Olympics ratings defy expectations, NBC frees up rainy-day ad inventory
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The New York Times
Ryan Murphy heads to Netflix in deal said to be worth up to $300 million
Feb 13, 2018
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Retail Dive
Alibaba throws $1.3B into brick-and-mortar strategy
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The Drum
Pernod Ricard not spurred by Unilever warning to overhaul media investments
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Food Dive
Blue Apron beats earnings estimates, but bleeds customers
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Adweek
Brands with their own viewability standards are causing headaches for the ad-tech industry
Feb 12, 2018
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Adweek
A one-stop guide to the perplexing world of Olympics marketing
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Digiday
In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism
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The Drum
BBC iPlayer clocks up record breaking audiences through 2017
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Retail Dive
Big Lots names chief customer officer amid brand repositioning
Feb 09, 2018
Feb 08, 2018
Feb 07, 2018
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Retail Dive
5 ways for brands to inspire customer loyalty in 2018
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Adweek
The poet behind Coke's Super Bowl spot wants all of us to bring more art to advertising
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The Drum
Elon Musk rockets up the rep of his Tesla and SpaceX brands with PR stunt
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Campaign US
2017 new business revenue fell 10%, R3 reports
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