What We're Reading: Page 278
Industry reads hand-picked by our editors
Aug 21, 2017
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Mobile Marketer
A marketer's guide to using 360-degree photos and video on social
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Retail Dive
CPG retailers are at a crossroads as a new threat rises
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Bloomberg
Target ends relationship with troubled startup Hampton Creek
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ZDNet
Adblock Plus wins again: New court ruling backs ad blocker against media firms
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The Wall Street Journal
MEC hires Starcom's Amanda Richman as US CEO
Aug 18, 2017
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Mobile Marketer
Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook
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AdAge
Reddit introduces video ads that play automatically
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Harvard Business Review
How Gatorade invented new products by revisiting old ones
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Marketing Land
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
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Food Dive
Creative marketing helps stores boost the bottom line for organics
Aug 17, 2017
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Retail Dive
Walmart Q2 hit by price cuts, e-commerce costs
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The Wall Street Journal
Spotify has big ambitions for ad business
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HR Dive
Trump shuts down 2 business groups — but no love lost, yet
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Variety
Nielsen looks to cash in on eSports craze with new research and consulting group
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Campaign
Audi rolls out global VR experience to get people back into the showroom
Aug 16, 2017
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Business Insider
Intel and Under Armour are getting a brand boost after their executives walked out of Trump's manufacturing council
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Mobile Marketer
IBM readies real-time app for Atlanta's new sports complex
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The New York Times
A quirky flavored-water brand tries to grow up
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Retail Dive
Jo-Ann rebrands as it integrates new tech features
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The Hollywood Reporter
A&E distances itself from 'Duck Dynasty' days with new ad campaign
Aug 15, 2017
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AdExchanger
Despite challenges, programmatic is evolving to deliver on brand safety
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CIO Dive
What does GE's use of Google Glass say about AR in the enterprise?
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Business Insider
P.F. Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors
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Digiday
'We're paying for the mistakes': Publishers say brand-safety fears have unfair consequences
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AdAge
Grey matter: What Shonda Rhimes' move to Netflix means for ABC
Aug 14, 2017
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Mobile Marketer
Insta-fakers: When fraud hits influencer marketing
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Retail Dive
Amazon said to be prepping challenge to Ticketmaster
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The Wall Street Journal
Facebook courts video makers for 'Watch' tab with financial incentives
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Business Insider
AT&T may be plotting to revolutionize TV advertising
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AdAge
Tiki: 'We do not support' white supremacist torch march
Aug 11, 2017
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Adweek
Why brands and agencies are preparing for the era of 6-second ads
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Campaign
Is eSports a safe bet for advertisers?
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PR Week
Drugmakers test Tumblr to reach specific audiences
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Food Dive
Can food brands make augmented reality come to life?
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Creativity
This Johnnie Walker ad features the brand's first female protagonist
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