What We're Reading: Page 279
Industry reads hand-picked by our editors
Aug 10, 2017
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Business Insider
After Trump's shocking win, advertisers faced 'confusion, anguish, and maybe even a few tears' — now they want to reach his voters
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The Drum
How Accenture is trying to bring programmatic product placement to Netflix
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Retail Dive
Study: 86% of CMOs plan to invest in AI, machine learning
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Mobile Marketer
Nestle's Sanpellegrino updates Delightways app with social influencers
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Campaign
CKE vet Brad Haley hops over to IHOP for CMO role
Aug 09, 2017
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Business Insider
Oracle is quietly becoming the most intriguing company in advertising
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MediaPost Communications
IAB forms working group to tackle AI
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Food Dive
Chobani reorganizes sales and marketing under 'demand' department
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Variety
Disney to end Netflix deal, sets launch of ESPN and Disney-branded streaming services
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Digiday
How programmatic will change TV measurement
Aug 08, 2017
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The New York Times
The potential and peril of giving a brand a human face
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Retail Dive
Alibaba, Marriott teaming up to court travelers
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Quartz
Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis
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Mobile Marketer
YouTube cues up in-app video sharing and chat features
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AdAge
Google fires author of divisive memo on gender differences
Aug 07, 2017
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Mobile Marketer
Will Spark ignite Amazon as a social media leader? Just maybe
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Food Dive
How the Whole Foods and Amazon deal could affect brands
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Bloomberg
Why the hatchet men of 3G spent $10 Million on a better Oscar Mayer wiener
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Adweek
Here's what you need to know about voice AI, the next frontier of brand marketing
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TechCrunch
Markets are strong, but big startup M&A deals just aren't happening
Aug 04, 2017
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The Wall Street Journal
GroupM North America CEO Brian Lesser to depart for AT&T role
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Business Insider
Insiders say Google was interested in buying Snap for at least $30 billion last year
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Retail Dive
Why back-to-school shopping matters more than ever in 2017
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Mobile Marketer
Kylie Jenner to host Snapchat show
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Food Dive
Amazon poised to pressure CPG brands to further lower their prices
Aug 03, 2017
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Mobile Marketer
Facebook offers tips for converting TV ads to mobile
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Adweek
IAB Tech Lab names former SVP of data and ad effectiveness as its new general manager
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Digiday
How Moat mastered the art of the ad tech pivot
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Bloomberg
From Disney to Nexstar, media shares fall on TV advertising concern
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Food Dive
Aldi aligns with Nielsen to gain more shopper and advertising data
Aug 02, 2017
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Mobile Marketer
Apple is bullish on strength in iPhone, iPad and App Store
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Retail Dive
Costco founder dies at 74
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Business Insider
The cult of Evan: What life is like inside Snap right now
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CNBC
Wearables are not dead, investors say, but need more focus to become a 'must have'
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AdAge
SEC asks Twitter why it doesn't disclose daily user number
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