What We're Reading: Page 280
Industry reads hand-picked by our editors
Aug 01, 2017
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Mobile Marketer
Pinterest prioritizes mobile with upgraded search and Lens
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TechCrunch
Spotify preps to go public with 60M subscribers, outpacing Apple
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Campaign
On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
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CIO Dive
Adobe adds AI for customer personalization as industry improves intelligent engagement
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Adweek
Publicis New York hires its first chief experience officer to merge technology with creativity
Jul 31, 2017
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Bloomberg
Snap shares tumble after insiders get first opportunity to sell
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The Wall Street Journal
Discovery Communications agrees to buy Scripps Networks
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Mobile Marketer
Twitter tests $99 monthly tweet promotions
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AdAge
Failure to build brands is hurting the economy, GroupM's Irwin Gotlieb says
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Retail Dive
Walmart reportedly slashes dozens of corporate jobs
Jul 28, 2017
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Mobile Marketer
Facebook Messenger update enhances chatbot engagement, interactivity
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Search Engine Land
Google intros new call bid adjustments in AdWords
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Retail Dive
Despite earnings miss, Amazon is on 'firm course to win'
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Fortune
Google Play Music and YouTube Red may merge
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CNBC
Coca-Cola's earnings, sales top Wall Street expectations with more healthy drinks on tap
Jul 27, 2017
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Mobile Marketer
Twitter's Q2 ad revenue drops 8% as US users fly away
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Food Dive
Kid consumers: How food and beverage companies handle marketing to children
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New York Times
Jeff Bezos becomes world’s richest person, surpassing Bill Gates
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Food Dive
Coca-Cola beats expectations as new CEO moves away from soda
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Digiday
World's biggest football clubs rethink Facebook Live
Jul 26, 2017
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Retail Dive
All signs point to the end for video retailer Joyus
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The Wall Street Journal
You want snark with those fries? No one is safe from Wendy's tweets
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Mobile Marketer
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
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Bloomberg
Blue Apron shakes up executives less than a month after IPO
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Variety
Why 'social listening' is essential for L’Oreal's innovation
Jul 25, 2017
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Mobile Marketer
Study: Mercedes-Benz earns top spot for social media brand engagements
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Bloomberg
Bleacher Report hires marketing chief in bid to take on Facebook
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Retail Dive
Modiface eye-tracking tech increases Smashbox conversions by 27%
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Campaign
Wunderman's Read: 'We are different from Accenture. We're creative'
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The Drum
Cannes Lions revenue up despite agency exodus as tech and media fills the gap
Jul 24, 2017
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Mobile Marketer
Augmented reality games are protected free speech, court rules
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Adweek
Why the US ad industry will never regulate gender stereotypes
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Retail Dive
Sephora debuts small format concept store in Boston
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Computer World
Why 'experiental' marketing will be a massive IT challenge
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Food Dive
National brands may lose out as private label products grow