What We're Reading: Page 281
Industry reads hand-picked by our editors
Jul 21, 2017
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Retail Dive
Amazon acquires comparison search firm Graphiq with Alexa in mind
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Adweek
Despite a stronger than anticipated upfront, TV ad revenue was flat in the second quarter
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TechCrunch
YouTube TV triples its footprint with launches in 10 more U.S. markets
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Digiday
The reverse Vice: Why agencies are becoming media companies
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AdAge
Marcel is just a baby compared to JWT's Pangaea
Jul 20, 2017
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Mobile Marketer
Snapchat adds video features, puts Spectacles on Amazon
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Digiday
'We're building an end-to-end solution': Bloomberg wants in on the agency business
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Food Dive
Blue Apron under investigation after disastrous IPO
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Variety
Pandora's artist marketing platform hits 1 billion impressions
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Retail Dive
Report: Walmart developing facial-recognition tech
Jul 19, 2017
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Mobile Marketer
Amazon's in-app Spark feature provides shoppable social newsfeed
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TechCrunch
Facebook may begin testing a paywall for selected media stories as soon as October
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AdAge
Hashtags' boom in TV commercials is over
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Campaign
Sorrell is wrong about consultancies. Culture is key to what we do
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MediaPost Communications
Facebook can't shake lawsuit over inflated metrics
Jul 18, 2017
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Mobile Marketer
Snapchat provides self-serve tools to make video ads
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TechCrunch
Google launches Hire, a new service for helping businesses recruit
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The Drum
Possible leaders confirm exit to unicorn
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The Wall Street Journal
Sizmek to acquire fellow ad tech company Rocket Fuel for $125.5 million
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AdAge
Six ways marketers need to adapt in the AI age
Jul 17, 2017
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Mobile Marketer
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
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Retail Dive
Why retailers are going all in on subscription services
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MediaPost Communications
Facebook rolls out GIF maker
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AdAge
Why marketers are betting on bots
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Food Dive
Will consumers scream for new Haagen-Dazs ice cream packaging?
Jul 14, 2017
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Retail Dive
Walmart expands back-to-school efforts to grow digital sales
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AdAge
New hires at Pinterest hint at more video ads — and new categories — to come
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Business Insider
Ice-cream maker Häagen-Dazs scoops out its biggest ever rebrand
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Mobile Marketer
Facebook tests AR camera technology from Meitu
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Variety
Snapchat Show earns first Emmy nomination, for NBC's 'The Voice'
Jul 13, 2017
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The Wall Street Journal
Online publishers try reducing ads to boost revenue
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Retail Dive
Walmart Store No 8 launches VR developer competition
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Campaign
These 10 brands saw most improvement in social conversation over last year
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Bloomberg
Apple's billion devices give augmented reality edge over Google
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Mobile Marketer
Papa John's adopts Facebook's latest food ordering option
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