What We're Reading: Page 282
Industry reads hand-picked by our editors
Jul 12, 2017
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Mobile Marketer
Bank says it was wrong about Snapchat's ability to innovate ad product
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CNBC
Google, Amazon and 80,000 websites are protesting against the FCC's plans to reverse net neutrality
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Food Dive
Why have grocery stores changed the channel on TV advertisements?
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Business Insider
How $300 million mattress startup Casper is shaking up advertising
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The Wall Street Journal
Twitter hires former Goldman Sachs and Intuit exec Ned Segal as CFO
Jul 11, 2017
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Retail Dive
9 reasons why Prime Day matters — to Amazon and the rest of retail
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Mobile Marketer
L'Oréal gets mobile AR makeover
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The Wall Street Journal
Snap shares fall below IPO price for first time
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CIO Dive
Google looks to redesign the ways people interact with AI systems
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Adweek
This year's IAB Podcast Upfront event will feature 13 industry leaders
Jul 10, 2017
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Retail Dive
Study: Gen Z more likely than millennials to buy luxury brands
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The Wall Street Journal
Facebook again cuts price of Oculus Rift VR headset
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Adweek
Alexa is more likely to recommend Amazon Prime products, according to new research
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Mobile Marketer
GE Healthcare divides documentary into 1-minute segments for Instagram
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Recode
Google is funding a new software project that will automate writing local news
Jul 07, 2017
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AdAge
The next big title in media agencies: chief AI officer?
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Food Dive
Whole Foods seeks a new creative agency
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Digiday
War on words: Emoji search is spreading
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Mobile Marketer
Cathay Pacific debuts interactive 360-degree video ad
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MediaPost Communications
Email still the king of ROI, says DMA
Jul 06, 2017
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Mobile Marketer
Snapchat adds links, backdrops and voice filters
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The Wall Street Journal
Disney's channels: Children are tuning out
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Retail Dive
Loyalty growth slows due to lackluster rewards
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AdAge
'We're not dumb': Brands worry Twitter underestimates its bot problem
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Business Insider
Mobile ad specialist AdColony cut nearly 100 jobs as part of a shift in strategy
Jul 05, 2017
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Adweek
Facebook Is Now Reducing the Reach of Users Who Routinely Share Fake News, Clickbait and Spam
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The Drum
Spongebob fronts Greenpeace attack ad targeting BP & Total over Amazon oil drilling
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VentureBeat
Coke AI strategy takes its cue from Sting
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Marketing Land
How video ad quality affects campaign performance on Facebook
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The Drum
Ray Kurzweil, father of the singularity, on brand trust, how AI can help advertisers & technology aiding human evolution
Jun 30, 2017
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Mobile Marketer
Facebook: Why mobile video ads must work fast
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AdAge
Patriotic advertising: Not always a good fit
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Adweek
Burger King CMO says brands must respect agencies as partners, not dismiss them as vendors
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Business Insider
Verizon's plan to create a data powerhouse to challenge Facebook and Google is fraught with challenges
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Recode
How do teens really use Instagram, Snapchat and other apps?
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