What We're Reading: Page 281
Industry reads hand-picked by our editors
Oct 16, 2017
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Mobile Marketer
How Excedrin's standalone VR experience evolved into a viral video
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CIO Dive
What's next for the C-suite? A Chief AI Officer
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Digiday
Publishers are already feeling pain from Apple's move against ad tracking
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Retail Dive
4 types of holiday shoppers marketers need to reach
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The Wall Street Journal
Scientologists urge advertisers to boycott A&E's Leah Remini show
Oct 13, 2017
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Business Insider
Sheryl Sandberg got everything wrong about Facebook's role as a media company
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CNN Money
Exclusive: Even Pokémon Go used by extensive Russian-linked meddling effort
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AdAge
Amazon Studios head suspended after sexual harassment allegation
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Retail Dive
Target unveils 'Stranger Things' merch ahead of season 2 premiere
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CIO Dive
Oculus for Business brings VR to the enterprise
Oct 12, 2017
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Retail Dive
Neiman Marcus unveils 'Digital First' strategy amid narrowing losses
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Digiday
The Russian presidential influence campaign is poised to propel ad tech into the mainstream
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The Wall Street Journal
Coach changes its name to Tapestry
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Variety
Facebook announces $199 Oculus Go standalone VR headset
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MediaPost Communications
Time Inc cuts circulation, frequency of magazines
Oct 11, 2017
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Mobile Marketer
Snapchat debuts Context Cards to bolster local discovery
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Retail Dive
Black Friday will be the busiest online shopping day in US history
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Digiday
As Facebook Live video dreams fade, publishers look again to Twitter
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Food Dive
Mondelez sponsors 'Surfacing' journalism residency at The New York Times
Oct 10, 2017
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Business Insider
Dove's 'racist' ad might have cost the brand an advantage it spent 13 years building
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Retail Dive
Walmart shoots for 40% e-commerce growth
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The Wall Street Journal
ESPN suspends Jemele Hill for tweets aimed at sponsors of Dallas Cowboys and network
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Mobile Marketer
How in-store social sharing can bring a little spark back to retail
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Food Dive
Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands
Oct 09, 2017
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Digiday
Advertising has a 'Fearless Girl' problem
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The Wall Street Journal
Where Amazon is failing to dominate: Hollywood
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Retail Dive
E-commerce competition causes 44% of legacy retailers to slash prices
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The New York Times
Disney's big bet on streaming relies on little-known tech company
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Food Dive
Kellogg broadens snack reach with $600M purchase of RXBAR
Oct 06, 2017
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The Wall Street Journal
Dannon ends ad deal with Panthers' Cam Newton after sexist comment
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Retail Dive
Amazon buys Body Labs to leverage 3D scanning technology
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Adweek
Advertising isn't storytelling
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Food Dive
Still what's for dinner? Beef industry tries a blast from the past to win over millennials
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AdAge
Suicide at Dentsu ends in $4,000 fine for excessive employee overtime
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