What We're Reading: Page 284
Industry reads hand-picked by our editors
Jun 20, 2017
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Mobile Marketer
Coca-Cola's summer Sprite campaign includes scannable hip-hop lyrics
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MediaPost Communications
Cannes opens by posing life or death debate for AI-enabled marketing
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The Drum
Why Samsung is turning to creators to rebuild trust and 'humanize' the brand
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Retail Dive
How Amazon's Whole Foods deal could spoil Target's grocery ambitions
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Bloomberg
Facebook's Oculus fights sales ban for virtual-reality headset
Jun 19, 2017
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Mobile Marketer
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
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The Wall Street Journal
Advertisers try to avoid the web’s dark side, from fake news to extremist videos
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Digiday
The ultimate industry connector, MediaLink wants to get deeper
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CIO Dive
Accenture: Innovation, AI and collaboration create more successful companies
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Variety
Under CNN's wing, YouTube star Casey Neistat is launching a daily news show
Jun 16, 2017
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Food Dive
BREAKING: Amazon to buy Whole Foods in $13.7B deal
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Mobile Marketer
Twitter rolls out major redesign
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The Wall Street Journal
Apple poaches Sony TV executives to lead push into original content
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Glossy
How L'Oreal uses virtual reality to make internal decisions at its New York HQ
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Retail Dive
Walmart buys Bonobos for $310 million
Jun 15, 2017
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Mobile Marketer
Instagram tests tag for identifying, tracking sponsored posts
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AdAge
Facebook names the ad campaigns that best used Facebook
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Fast Company
How Citi Bike started a transportation – and advertising – revolution
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TechCrunch
Spotify tops 140M users, revenue jumps over 50 percent
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CIO Dive
IDC: Global IoT spending to reach $800B in 2017
Jun 14, 2017
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Retail Dive
Is Walmart's new last-mile delivery program brilliant — or a disaster in the making?
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AdAge
Amid PR crisis, Uber debuts first UK TV spot
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Variety
Time Inc. slashes 300 jobs amid restructuring
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MediaPost Communications
Dentsu Aegis' Horler set to leave after 17-year run
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CIO Dive
GSMA: There are now 5B mobile subscribers globally
Jun 13, 2017
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Business Insider
Verizon has closed its $4.48 billion acquisition of Yahoo, and Marissa Mayer is stepping down with $23 million
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Media Post
Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
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Digiday
Why Time, Conde Nast and other magazine publishers are charging into brand licensing
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The Drum
HBO runs ad campaign for fake Silicon Valley event Hoolicon; inspires a registration website
Jun 12, 2017
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The Drum
Benetton backlash over boys only children’s clothing ad
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Fast Company
Gwyneth Paltrow’s Goop conference was as kooky as you expected it to be – and that’s exactly what fans wanted
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Adweek
One year after Snapchat’s API launch, it’s opening the advertising floodgates
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The Drum
Smirnoff Vodka ad owns up to Russian ties, shots fired at President Trump
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Digiday
‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming
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