What We're Reading: Page 285
Industry reads hand-picked by our editors
Jun 09, 2017
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Mobile Marketer
Snapchat downloads dropped in early Q2
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Digiday
How the Media Rating Council became digital media's seal of approval
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NN Group
The most hated online advertising techniques
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MediaPost Communications
Facebook strikes back at marketers suing over inflated video metrics
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AdAge
How dry I am: Why the Super Bowl will remain liquor-free
Jun 08, 2017
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Mobile Marketer
Facebook upgrades Collection ads with full-screen displays
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The Guardian
How Lego clicked: the super brand that reinvented itself
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Campaign
The biggest takeaway from the ANA's media transparency report 'is indeed happening'
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Business Insider
Google and Apple have declared war on autoplay video — that's terrible news for some ad tech companies
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BuzzFeed News
An ad network that helps fake news sites earn money is now asking users to report fake news
Jun 07, 2017
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Mobile Marketer
Snap buys Placed for $125M, sharpening location-based marketing strategy
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The Wall Street Journal
Ad blockers say they won’t be replaced by Google Chrome ad filter
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AdAge
Dos Equis drops agency that created Most Interesting Man
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MarTech Today
Not your father's billboards: Interactive out-of-home is coming of age
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Retail Dive
Target, Best Buy, Home Depot rank highest for mobile web experiences
Jun 06, 2017
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Campaign
How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month
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MediaPost Communications
Pinterest unveils first ad campaign
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CIO Dive
Staples adds new CIO as it prepares for massive digital shift
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Business Insider
Spotify has a video business you've never heard of, and it's hoping a new 'surgical' approach will change that
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Mobile Marketer
IDC: AR/VR headset shipments surge more than 70%
Jun 05, 2017
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Retail Dive
Walmart CEO: 'We will compete with technology, but win with people'
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Adweek
Inside Hasbro’s digital transformation into a modern toymaker and advertiser
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Mobile Marketer
Report: Snapchat shows see viewer boost
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Campaign
Sorrell to face another shareholder revolt over pay
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Glossy
How Adidas chooses its celebrity partners
Jun 02, 2017
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Mobile Marketer
Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day
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Business Insider
Amazon's ad business may be nearing a 'tipping point'
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Retail Dive
Macy's expands CTO role amid e-commerce push
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Campaign
The New York Times opens branded content agency in Asia
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AdAge
Ads.txt could wipe out a legion of programmatic ad players. That's good
Jun 01, 2017
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Mobile Marketer
Meeker: Lines blur between ads, content, products, transactions
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Campaign
State Street sticks to the script after uninvited guest joins Fearless Girl
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Adweek
How a Florida teen became queen of Gen Z’s favorite video platform — and a top brand influencer
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Digiday
With demand for video growing, it’s a lucrative time for entertainment studios, but competitive, too
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MediaPost Communications
Changing the guard at Publicis: Levy passes baton to Sadoun
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