What We're Reading: Page 285
Industry reads hand-picked by our editors
Sep 05, 2017
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Mobile Marketer
Interactive storytelling evolves with help from mobile tech
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Bloomberg
Alphabet finishes reorganization with new XXVI company
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Retail Dive
Amazon's apparel ambitions create tough choices for brands
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MediaPost Communications
Trump admin makes big cuts in ad spending for Obamacare
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CIO Dive
Airbnb: Now hosting AI
Sep 01, 2017
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Gizmodo
Yes, Google uses its power to quash ideas it doesn't like — I know because it happened to me
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Digiday
Inside Amazon's pitch to agencies
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Mobile Marketer
Forrester: Teens suggest Instagram, Snapchat have room for more ads
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Campaign
Can agencies compete on creativity alone?
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Food Dive
Will organic Doritos boldly make it onto Whole Foods' shelves?
Aug 31, 2017
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AdAge
Howard Bell, father of advertising self-regulation, dies at 91
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Mobile Marketer
Amazon's Alexa will soon talk with Microsoft's Cortana
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Campaign
After an agency settles a false advertising suit, how scared should the industry be of the FTC?
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Adweek
Cheerios' failed case for yellow shows why it's so hard for brands to trademark colors
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Nieman Lab
Ev Williams on Medium's Spotify-ish future, why publishers left, and why he changed his mind about ads
Aug 30, 2017
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Retail Dive
Unilever turns to pop-ups for CPGs
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Bloomberg
Publishers are making more video — whether you want it or not
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AdAge
Voice search changes media buying, attribution, publishing
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CNBC
Apple fights Hollywood over 4K movie prices for new Apple TV, report says
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Campaign
Media is where agencies are hurting
Aug 29, 2017
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Mobile Marketer
Do content creator frustrations threaten YouTube's digital video dominance?
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AdAge
Houston agencies cope with Harvey: 'Pray for our city'
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Retail Dive
Report: Uniqlo looking for a digital transformation
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Digiday
Ad buyers blast Facebook Audience Network for placing ads on Breitbart
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Campaign
Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting
Aug 28, 2017
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Retail Dive
Is Nordstrom the next acquisition target for Walmart or Amazon?
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MediaPost Communications
Kargo fights gender discrimination suit
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Digiday
How big sporting events become magnets for ad fraud
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Campaign
Publicis Groupe appoints CSR champion at the highest level to spearhead change
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AdAge
CBS to buy Australian network as test ground for streaming
Aug 25, 2017
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Food Dive
Amazon-Whole Foods deal closes Monday, bringing lower prices and Prime-based loyalty program
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Adweek
Shorter ads are taking over digital, right? Not so fast, says Pandora
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The Drum
Nestle's global marketer quits for publisher Konbini: 'The advertising model is broken'
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CIO Dive
Marketo to move marketing automation infrastructure to Google Cloud
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MediaPost Communications
Steeper declines in TV ads expected for 2017
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