What We're Reading: Page 289
Industry reads hand-picked by our editors
Jul 25, 2017
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Mobile Marketer
Study: Mercedes-Benz earns top spot for social media brand engagements
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Bloomberg
Bleacher Report hires marketing chief in bid to take on Facebook
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Retail Dive
Modiface eye-tracking tech increases Smashbox conversions by 27%
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Campaign
Wunderman's Read: 'We are different from Accenture. We're creative'
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The Drum
Cannes Lions revenue up despite agency exodus as tech and media fills the gap
Jul 24, 2017
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Mobile Marketer
Augmented reality games are protected free speech, court rules
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Adweek
Why the US ad industry will never regulate gender stereotypes
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Retail Dive
Sephora debuts small format concept store in Boston
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Computer World
Why 'experiental' marketing will be a massive IT challenge
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Food Dive
National brands may lose out as private label products grow
Jul 21, 2017
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Retail Dive
Amazon acquires comparison search firm Graphiq with Alexa in mind
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Adweek
Despite a stronger than anticipated upfront, TV ad revenue was flat in the second quarter
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TechCrunch
YouTube TV triples its footprint with launches in 10 more U.S. markets
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Digiday
The reverse Vice: Why agencies are becoming media companies
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AdAge
Marcel is just a baby compared to JWT's Pangaea
Jul 20, 2017
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Mobile Marketer
Snapchat adds video features, puts Spectacles on Amazon
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Digiday
'We're building an end-to-end solution': Bloomberg wants in on the agency business
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Food Dive
Blue Apron under investigation after disastrous IPO
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Variety
Pandora's artist marketing platform hits 1 billion impressions
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Retail Dive
Report: Walmart developing facial-recognition tech
Jul 19, 2017
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Mobile Marketer
Amazon's in-app Spark feature provides shoppable social newsfeed
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TechCrunch
Facebook may begin testing a paywall for selected media stories as soon as October
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AdAge
Hashtags' boom in TV commercials is over
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Campaign
Sorrell is wrong about consultancies. Culture is key to what we do
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MediaPost Communications
Facebook can't shake lawsuit over inflated metrics
Jul 18, 2017
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Mobile Marketer
Snapchat provides self-serve tools to make video ads
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TechCrunch
Google launches Hire, a new service for helping businesses recruit
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The Drum
Possible leaders confirm exit to unicorn
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The Wall Street Journal
Sizmek to acquire fellow ad tech company Rocket Fuel for $125.5 million
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AdAge
Six ways marketers need to adapt in the AI age
Jul 17, 2017
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Mobile Marketer
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
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Retail Dive
Why retailers are going all in on subscription services
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MediaPost Communications
Facebook rolls out GIF maker
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AdAge
Why marketers are betting on bots
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Food Dive
Will consumers scream for new Haagen-Dazs ice cream packaging?
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