What We're Reading: Page 289
Industry reads hand-picked by our editors
May 22, 2017
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AdExchanger
Video scarcity pushes publishers to consider context – not just reach
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Mobile Marketer
Lufthansa expands Snapchat engagement strategy offline
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Adweek
It's time to take the brand out of branded content
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The Guardian
Revealed: Facebook's internal rulebook on sex, terrorism and violence
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Variety
Google-funded study touting YouTube boost to the music business deemed misleading by RIAA
May 19, 2017
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The Wall Street Journal
FCC votes to scale down net neutrality rules
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Retail Dive
Wal-Mart's e-commerce play brings big payoff in Q1
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MediaPost Communications
ANA gives advertisers guidance to combat lack of transparency in programmatic
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AdAge
Inside Target's new marketing playbook
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Adweek
Saatchi LA trained IBM Watson to write thousands of ads for Toyota
May 18, 2017
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The Daily Beast
McDonald’s child grief commercial should be shown, not pulled
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Mobile Marketer
Snap, Interpublic, R/GA name 8 startups for marketing tech studio
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Business Insider
Facebook's plan to disrupt TV advertising may have hit a wall
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Digiday
#SquadGoals: Brand snark and slang on social media doesn't work
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Adweek
Coke 'Hilltop' and the tension that leads to powerful advertising
May 17, 2017
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Mobile Marketer
Facebook admits to overbilling on video carousel ads
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Marketing Land
Twitter co-founder Biz Stone returning to company to help 'guide culture'
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Retail Dive
Wal-Mart experiments with tech-enhanced 'Next-Gen' stores
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Variety
Google may preview its new VR headset at I/O conference
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TechCrunch
The war over artificial intelligence will be won with visual data
May 16, 2017
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Fortune
How Unilever risked too much on Dove to appeal to women
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Mobile Marketer
QR codes are back! But are they really better than before?
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AdAge
Happy days for broadcasters -- as long as they're selling sports
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Digiday
Publishers are using Facebook video to drive commerce revenue
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Yahoo! Finance
Inside ESPN's plan to reinvent SportsCenter
May 15, 2017
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Mobile Marketer
How an auto dealership drives sales with a chatbot
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MediaPost Communications
Nordstrom losing luster with younger shoppers
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Retail Dive
Nike, H&M join Circular Fibres initiative promoting 'circular economy'
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Marketing Land
How Lenovo uses martech to build unified campaigns around its separate business groups
May 12, 2017
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The Wall Street Journal
Vivendi offers to acquire Groupe Bolloré's stake in Havas
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The Drum
Why Western brands need to abandon outdated ideas and embrace modern China
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Mobile Marketer
M&M's turns Times Square into an interactive 'ARcade' for new flavor
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The Hollywood Reporter
Lionsgate ordered to pay $5.8M to 'Biggest Loser' star Jillian Michaels over YouTube channel
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Digiday
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
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