What We're Reading: Page 288
Industry reads hand-picked by our editors
Jun 01, 2017
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Mobile Marketer
Meeker: Lines blur between ads, content, products, transactions
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Campaign
State Street sticks to the script after uninvited guest joins Fearless Girl
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Adweek
How a Florida teen became queen of Gen Z’s favorite video platform — and a top brand influencer
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Digiday
With demand for video growing, it’s a lucrative time for entertainment studios, but competitive, too
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MediaPost Communications
Changing the guard at Publicis: Levy passes baton to Sadoun
May 31, 2017
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Mobile Marketer
8 big brands blazing a trail on mobile in 2017
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The Wall Street Journal
Sprint moves media account from Publicis shop to Horizon
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Adweek
Squatty Potty drops Kathy Griffin over shock photos with 'beheaded' Trump
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The Verge
Here’s our first look at Harman Kardon’s Cortana speaker
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TechCrunch
Reddit's new location tagging feature continues its push to become a social network
May 30, 2017
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Mobile Marketer
What influencer marketing can draw from traditional media tactics
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CIO Dive
The malware is extra: Chipotle reveals details on cyberattack against POS system
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Digiday
'It doesn’t negate the negatives:' Facebook’s Instant Articles update ignores revenue issues
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TechCrunch
Twitter and the BBC partner for the first time on live video
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AdAge
Five things to expect at Cannes (not counting Rosé)
May 26, 2017
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Retail Dive
Staples taps new CMO amid pivot to North America focus
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Business Insider
Facebook has made 2 big hires as it ramps up its fight against Google and TV
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Mobile Marketer
Instagram Stories tests app install, other direct response ads
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MediaPost Communications
More advertisers flee Fox's 'Hannity'
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VentureBeat
Google launches Data GIF Maker to help storytellers convey information through animations
May 25, 2017
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Mobile Marketer
Report: Snapchat offers discounts on ad placements
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Digiday
'No real separation of church and state': Marketers are skeptical of Google’s new attribution tool
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CIO Dive
Proposed privacy bill wants to give consumers a say in how their data is sold
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Campaign
Why Unilever's Sustainable Living brands are driving growth
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Business Insider
A longtime Snapchat exec who helped build its ad business has left the company
May 24, 2017
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Mobile Marketer
Lancôme boosts mobile speed, sales with Google's progressive web app
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Marketing Land
Two social media heavyweights show us inside Amazon's Influencer Program
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Recode
Pinterest is putting its autoplay video ads in a lot more places
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MediaPost Communications
Millennials most likely to engage with email marketing
May 23, 2017
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AdAge
Amid plummeting sales, JC Penney taps new CMO with 'broad retail expertise'
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Variety
Twitter hires former Bloomberg video exec Todd Swidler to run live video business
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Mobile Marketer
Google Assistant unveils app directory for easier discovery
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Digiday
'Gold from a marketer’s perspective': Pinterest is quietly gaining a foothold among marketers
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