What We're Reading: Page 288
Industry reads hand-picked by our editors
Aug 03, 2017
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Mobile Marketer
Facebook offers tips for converting TV ads to mobile
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Adweek
IAB Tech Lab names former SVP of data and ad effectiveness as its new general manager
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Digiday
How Moat mastered the art of the ad tech pivot
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Bloomberg
From Disney to Nexstar, media shares fall on TV advertising concern
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Food Dive
Aldi aligns with Nielsen to gain more shopper and advertising data
Aug 02, 2017
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Mobile Marketer
Apple is bullish on strength in iPhone, iPad and App Store
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Retail Dive
Costco founder dies at 74
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Business Insider
The cult of Evan: What life is like inside Snap right now
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CNBC
Wearables are not dead, investors say, but need more focus to become a 'must have'
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AdAge
SEC asks Twitter why it doesn't disclose daily user number
Aug 01, 2017
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Mobile Marketer
Pinterest prioritizes mobile with upgraded search and Lens
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TechCrunch
Spotify preps to go public with 60M subscribers, outpacing Apple
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Campaign
On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
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CIO Dive
Adobe adds AI for customer personalization as industry improves intelligent engagement
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Adweek
Publicis New York hires its first chief experience officer to merge technology with creativity
Jul 31, 2017
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Bloomberg
Snap shares tumble after insiders get first opportunity to sell
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The Wall Street Journal
Discovery Communications agrees to buy Scripps Networks
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Mobile Marketer
Twitter tests $99 monthly tweet promotions
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AdAge
Failure to build brands is hurting the economy, GroupM's Irwin Gotlieb says
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Retail Dive
Walmart reportedly slashes dozens of corporate jobs
Jul 28, 2017
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Mobile Marketer
Facebook Messenger update enhances chatbot engagement, interactivity
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Search Engine Land
Google intros new call bid adjustments in AdWords
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Retail Dive
Despite earnings miss, Amazon is on 'firm course to win'
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Fortune
Google Play Music and YouTube Red may merge
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CNBC
Coca-Cola's earnings, sales top Wall Street expectations with more healthy drinks on tap
Jul 27, 2017
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Mobile Marketer
Twitter's Q2 ad revenue drops 8% as US users fly away
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Food Dive
Kid consumers: How food and beverage companies handle marketing to children
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New York Times
Jeff Bezos becomes world’s richest person, surpassing Bill Gates
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Food Dive
Coca-Cola beats expectations as new CEO moves away from soda
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Digiday
World's biggest football clubs rethink Facebook Live
Jul 26, 2017
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Retail Dive
All signs point to the end for video retailer Joyus
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The Wall Street Journal
You want snark with those fries? No one is safe from Wendy's tweets
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Mobile Marketer
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
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Bloomberg
Blue Apron shakes up executives less than a month after IPO
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Variety
Why 'social listening' is essential for L’Oreal's innovation
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