What We're Reading: Page 287
Industry reads hand-picked by our editors
Aug 15, 2017
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AdExchanger
Despite challenges, programmatic is evolving to deliver on brand safety
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CIO Dive
What does GE's use of Google Glass say about AR in the enterprise?
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Business Insider
P.F. Chang's ditched traditional ads and now the casual dining chain is outperforming its competitors
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Digiday
'We're paying for the mistakes': Publishers say brand-safety fears have unfair consequences
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AdAge
Grey matter: What Shonda Rhimes' move to Netflix means for ABC
Aug 14, 2017
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Mobile Marketer
Insta-fakers: When fraud hits influencer marketing
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Retail Dive
Amazon said to be prepping challenge to Ticketmaster
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The Wall Street Journal
Facebook courts video makers for 'Watch' tab with financial incentives
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Business Insider
AT&T may be plotting to revolutionize TV advertising
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AdAge
Tiki: 'We do not support' white supremacist torch march
Aug 11, 2017
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Adweek
Why brands and agencies are preparing for the era of 6-second ads
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Campaign
Is eSports a safe bet for advertisers?
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PR Week
Drugmakers test Tumblr to reach specific audiences
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Food Dive
Can food brands make augmented reality come to life?
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Creativity
This Johnnie Walker ad features the brand's first female protagonist
Aug 10, 2017
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Business Insider
After Trump's shocking win, advertisers faced 'confusion, anguish, and maybe even a few tears' — now they want to reach his voters
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The Drum
How Accenture is trying to bring programmatic product placement to Netflix
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Retail Dive
Study: 86% of CMOs plan to invest in AI, machine learning
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Mobile Marketer
Nestle's Sanpellegrino updates Delightways app with social influencers
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Campaign
CKE vet Brad Haley hops over to IHOP for CMO role
Aug 09, 2017
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Business Insider
Oracle is quietly becoming the most intriguing company in advertising
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MediaPost Communications
IAB forms working group to tackle AI
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Food Dive
Chobani reorganizes sales and marketing under 'demand' department
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Variety
Disney to end Netflix deal, sets launch of ESPN and Disney-branded streaming services
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Digiday
How programmatic will change TV measurement
Aug 08, 2017
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The New York Times
The potential and peril of giving a brand a human face
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Retail Dive
Alibaba, Marriott teaming up to court travelers
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Quartz
Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis
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Mobile Marketer
YouTube cues up in-app video sharing and chat features
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AdAge
Google fires author of divisive memo on gender differences
Aug 07, 2017
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Mobile Marketer
Will Spark ignite Amazon as a social media leader? Just maybe
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Food Dive
How the Whole Foods and Amazon deal could affect brands
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Bloomberg
Why the hatchet men of 3G spent $10 Million on a better Oscar Mayer wiener
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Adweek
Here's what you need to know about voice AI, the next frontier of brand marketing
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TechCrunch
Markets are strong, but big startup M&A deals just aren't happening
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