What We're Reading: Page 291
Industry reads hand-picked by our editors
May 03, 2017
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Mobile Marketer
Snapchat offers advertisers a new way to reach all viewers
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The Wall Street Journal
Interpublic Group's top media executive to depart
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TechCrunch
Facebook to add 3,000 to team reviewing posts with hate speech, crimes, and other harming posts
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Variety
Hulu Live TV service launches with 50 channels for $40
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Digiday
Scotch brand Macallan has a new touchable video
May 02, 2017
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Mobile Marketer
Snapchat opens up viewability into Snap Ad campaigns
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Variety
Disney sets more family-friendly path for Maker Studios
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The Wall Street Journal
Twitter announces more live video deals
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CIO Dive
FCC releases draft 'restoring internet freedom' rules, begins public comment period
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Digiday
After 18 years, About.com is rebranding as Dotdash
May 01, 2017
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Adweek
In the wake of Fyre Festival fiasco, will the effectiveness of celebrity influencers take a hit?
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Mobile Marketer
Alexa steps further into Amazon's spotlight as Android app market shuts down
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Ars Technica
Facebook helped advertisers target teens who feel "worthless"
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CNET
Twitter starting 24/7 news stream with Bloomberg, report says
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Variety
Dish loses 143,000 TV customers in Q1 as revenue, earnings drop
Apr 28, 2017
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Adweek
Hey Pepsi, here's how it's done. Heineken takes on our differences, and nails it
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Marketing Week
Coca-Cola to axe 1,200 jobs as it shifts to new 'cluster' model
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Business Insider
Snapchat tops Facebook and Twitter on privacy — here's why brands should care
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Mobile Marketer
Report: Lyft surged amid Uber's Q1 woes
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Bloomberg
Airbnb goes after business travelers with new booking tool
Apr 27, 2017
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Mobile Marketer
Twitter added users, video viewers in Q1 but ad revenue dropped 11%
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Digiday
'If ESPN can’t make it, who can?': The age of media austerity
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CIO Dive
FCC chairman outlines plans to roll back net neutrality rules
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The Wall Street Journal
How a wine brand advanced digital ad measurement
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Variety
BuzzFeed's latest viral craze: Ex-staffers bashing the company on YouTube
Apr 26, 2017
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The Drum
What Facebook's AR push means for the future of commerce and the concentration of power
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Quartz
McDonald's isn’t just a fast-food chain — it's a brilliant $30 billion real-estate company
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Mobile Marketer
Study: Cost of mobile paid search clicks reaches new heights
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Variety
'Alien Covenant' to get pioneering audio-personalized TV ads in U.K.
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Retail Dive
Amazon expands Dash again, adding apparel for the first time
Apr 25, 2017
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Recode
Google is updating its search to demote fake news
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AdAge
Slammed on Twitter, Shea Moisture pulls ad seen as moving brand away from black women
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Digiday
#TheHustler: How Gary Vee became the ad industry's lightning rod
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Mobile Marketer
Report: Rent the Runway increases Instagram Stories activity to scale reach
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The Wall Street Journal
Huffington Post shrinks its name to HuffPost, in a step back from founder