What We're Reading: Page 297
Industry reads hand-picked by our editors
Jan 23, 2017
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The Wall Street Journal
Vox Media taps Lindsay Nelson as its first CMO
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Recode
Alexa and Google Assistant have a problem: People aren’t sticking with voice apps they try
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Bloomberg
Snapchat is justifying its $20 billion valuation by emphasizing user engagement
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MediaPost
Study finds opt-in mobile ads preferred 2-1 over traditional digital ad units
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Recode
Inside Instagram’s reinvention
Jan 20, 2017
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CNBC
How to react if Trump mentions you on Twitter
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Retail Dive
Target names new CMO, kicks off Major League Soccer partnership
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Variety
Donald Trump’s election puts Super Bowl advertisers on tricky playing field
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Reuters
More TV networks follow Netflix to binge-watching model
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Food Dive
Why retailers should target multicultural millennials
Jan 19, 2017
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Ad Age
40% of marketers say they plan Facebook audits
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Retail Dive
Amazon reportedly in search of creative chief for VR commerce plans
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Fortune
Snap hires Washington insider as head of global policy
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The Wall Street Journal
Google uses its search engine to hawk its products
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Adweek
Here are the top 10 Super Bowl ads on YouTube
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TechCrunch
Facebook agreed to pay a lot more for Oculus than we realized; here’s why
Jan 18, 2017
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Fortune
Mattel taps Google executive to lead toy maker
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Adweek
Former Politico heads are shaking up native advertising with new site
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The Wall Street Journal
Bud Light revamps ad approach for Super Bowl
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Variety
How Michael Lynton could boost Snap’s (Wall) Street cred
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AdAge
Be like Netflix: Marketers must adapt to growing tech map
Jan 17, 2017
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Bloomberg
Can Snapchat’s culture of secrecy survive an IPO?
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CIO Dive
FTC chair to step down in February
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AdAge
What advertisers really need to know about cross-platform TV measurement
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TechCrunch
Facebook to open Startup Garage at Station F in Paris
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Marketing Land
Why marketers should be paying attention to Twitch
Jan 13, 2017
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AdAge
BBDO names Tara DeVeaux CMO; doubles down on insights, data
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Adweek
GE just launched a branded virtual reality series about science
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Mashable
'Everyone wants us to win' — Twitter's marketing chief on the company's future
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CNET
Google AI expands your photos to shrink your mobile data usage
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CIO Dive
WhatsApp reportedly will allow businesses to message users this year
Jan 12, 2017
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Retail Dive
Wal-Mart CIO reportedly stepping down next month
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The Wall Street Journal
Apple sets its sights on Hollywood with plans for original content
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Business Insider
Google's parent company killed its solar-powered internet-drone program
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The Wall Street Journal
Ad giants Omnicom and WPP show claws as competition heats up
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Food Dive
Wal-Mart tries 'Scan and Go' again to bypass checkout lines
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The Verge
Google upgrades its free kids’ animation app to 3D
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