What We're Reading: Page 298
Industry reads hand-picked by our editors
Jan 27, 2017
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Digiday
Despite the hype, more than 30 percent of brand accounts are dormant on Snapchat
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The Wall Street Journal
Publicis Groupe names creative head Arthur Sadoun to succeed longtime CEO Maurice Lévy
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Doc Searls Weblog
How true advertising can save journalism from drowning in a sea of content
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Marketing Land
Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games
Jan 26, 2017
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Recode
Facebook is testing News Feed-style ads inside Messenger
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Bloomberg
The $99 billion idea: How Uber and Airbnb fought city hall, won over the people, outlasted rivals, and figured out the sharing economy
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CIO Dive
Chief data officers growing in number and influence
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Mobile Marketing Watch
Number of brands buying programmatic native campaigns is exploding
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Food Dive
Will Amazon Prime Now help online grocery grow, or is it a deal with the devil?
Jan 25, 2017
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Digiday
The Trump bump: Twitter is getting a second look from brands
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Recode
Apple’s head of global retail marketing is going to be Ford’s first chief brand officer
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Fast Company
Facebook's Creative Shop: What can it do for small businesses (and itself)?
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Retail Dive
Wal-Mart lays off 200 Silicon Valley e-commerce employees
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Bloomberg
Facebook, Snapchat deals produce meager results for news outlets
Jan 24, 2017
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AdAge
Alexa, the killer app
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Marketing Land
Trump’s tweets dampen social sentiment toward brands, even when they’re nice
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Marketing Week
McDonald’s puts focus on food delivery and 'ordering ahead' in tech drive
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TechCrunch
Trump’s FCC Chairman pick Ajit Pai heralds a weaker, meeker Commission
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Food Dive
How will Kroger's interactive shelf technology improve the in-store experience?
Jan 23, 2017
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The Wall Street Journal
Vox Media taps Lindsay Nelson as its first CMO
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Recode
Alexa and Google Assistant have a problem: People aren’t sticking with voice apps they try
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Bloomberg
Snapchat is justifying its $20 billion valuation by emphasizing user engagement
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MediaPost
Study finds opt-in mobile ads preferred 2-1 over traditional digital ad units
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Recode
Inside Instagram’s reinvention
Jan 20, 2017
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CNBC
How to react if Trump mentions you on Twitter
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Retail Dive
Target names new CMO, kicks off Major League Soccer partnership
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Variety
Donald Trump’s election puts Super Bowl advertisers on tricky playing field
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Reuters
More TV networks follow Netflix to binge-watching model
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Food Dive
Why retailers should target multicultural millennials
Jan 19, 2017
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Ad Age
40% of marketers say they plan Facebook audits
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Retail Dive
Amazon reportedly in search of creative chief for VR commerce plans
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Fortune
Snap hires Washington insider as head of global policy
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The Wall Street Journal
Google uses its search engine to hawk its products
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Adweek
Here are the top 10 Super Bowl ads on YouTube
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TechCrunch
Facebook agreed to pay a lot more for Oculus than we realized; here’s why
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