What We're Reading: Page 299
Industry reads hand-picked by our editors
Jan 18, 2017
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Fortune
Mattel taps Google executive to lead toy maker
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Adweek
Former Politico heads are shaking up native advertising with new site
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The Wall Street Journal
Bud Light revamps ad approach for Super Bowl
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Variety
How Michael Lynton could boost Snap’s (Wall) Street cred
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AdAge
Be like Netflix: Marketers must adapt to growing tech map
Jan 17, 2017
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Bloomberg
Can Snapchat’s culture of secrecy survive an IPO?
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CIO Dive
FTC chair to step down in February
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AdAge
What advertisers really need to know about cross-platform TV measurement
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TechCrunch
Facebook to open Startup Garage at Station F in Paris
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Marketing Land
Why marketers should be paying attention to Twitch
Jan 13, 2017
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AdAge
BBDO names Tara DeVeaux CMO; doubles down on insights, data
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Adweek
GE just launched a branded virtual reality series about science
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Mashable
'Everyone wants us to win' — Twitter's marketing chief on the company's future
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CNET
Google AI expands your photos to shrink your mobile data usage
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CIO Dive
WhatsApp reportedly will allow businesses to message users this year
Jan 12, 2017
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Retail Dive
Wal-Mart CIO reportedly stepping down next month
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The Wall Street Journal
Apple sets its sights on Hollywood with plans for original content
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Business Insider
Google's parent company killed its solar-powered internet-drone program
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The Wall Street Journal
Ad giants Omnicom and WPP show claws as competition heats up
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Food Dive
Wal-Mart tries 'Scan and Go' again to bypass checkout lines
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The Verge
Google upgrades its free kids’ animation app to 3D
Jan 11, 2017
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Marketing Land
Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
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24/7 Wall St.
America’s most hated companies
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The Wall Street Journal
This startup wants to help brands make videos using artificial intelligence
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MediaPost
Virtual reality awareness doubles after holidays; Samsung takes lead
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Supply Chain Dive
Human trafficking and the modern supply chain: Why brands must do good to do well
Jan 10, 2017
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Forbes
Apple AR smart glasses tipped for 2017 reveal
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Fast Company
SoulCycle, Casper, and Drybar execs reveal the secrets to their cult brands' success
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Vox
Why Uber lost $2.2 billion in 9 months
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Business Insider
After the $4.8 billion Verizon deal, the husk of Yahoo will rename itself 'Altaba'
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CIO Dive
How Trump's cybersecurity comments might translate to his cyber policy
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The Wall Street Journal
Google in talks to sell its satellite business
Jan 09, 2017
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AdAge
Survival guide 2017: Keep an eye on Trump and be ready for anything
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Bloomberg
Atlassian to buy Trello project management app maker for $425 Million
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The Wall Street Journal
Politico veteran’s news venture Axios aims to fix advertising
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Social Media Today
6 marketing resolutions to ring in a successful 2017
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Business Insider
Facebook hired a former NBC anchor to help improve its relationships with the media
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