What We're Reading: Page 307
Industry reads hand-picked by our editors
Jun 15, 2017
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Mobile Marketer
Instagram tests tag for identifying, tracking sponsored posts
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AdAge
Facebook names the ad campaigns that best used Facebook
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Fast Company
How Citi Bike started a transportation – and advertising – revolution
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TechCrunch
Spotify tops 140M users, revenue jumps over 50 percent
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CIO Dive
IDC: Global IoT spending to reach $800B in 2017
Jun 14, 2017
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Retail Dive
Is Walmart's new last-mile delivery program brilliant — or a disaster in the making?
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AdAge
Amid PR crisis, Uber debuts first UK TV spot
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Variety
Time Inc. slashes 300 jobs amid restructuring
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MediaPost Communications
Dentsu Aegis' Horler set to leave after 17-year run
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CIO Dive
GSMA: There are now 5B mobile subscribers globally
Jun 13, 2017
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Business Insider
Verizon has closed its $4.48 billion acquisition of Yahoo, and Marissa Mayer is stepping down with $23 million
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Media Post
Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
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Digiday
Why Time, Conde Nast and other magazine publishers are charging into brand licensing
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The Drum
HBO runs ad campaign for fake Silicon Valley event Hoolicon; inspires a registration website
Jun 12, 2017
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The Drum
Benetton backlash over boys only children’s clothing ad
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Fast Company
Gwyneth Paltrow’s Goop conference was as kooky as you expected it to be – and that’s exactly what fans wanted
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Adweek
One year after Snapchat’s API launch, it’s opening the advertising floodgates
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The Drum
Smirnoff Vodka ad owns up to Russian ties, shots fired at President Trump
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Digiday
‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming
Jun 09, 2017
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Mobile Marketer
Snapchat downloads dropped in early Q2
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Digiday
How the Media Rating Council became digital media's seal of approval
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NN Group
The most hated online advertising techniques
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MediaPost Communications
Facebook strikes back at marketers suing over inflated video metrics
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AdAge
How dry I am: Why the Super Bowl will remain liquor-free
Jun 08, 2017
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Mobile Marketer
Facebook upgrades Collection ads with full-screen displays
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The Guardian
How Lego clicked: the super brand that reinvented itself
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Campaign
The biggest takeaway from the ANA's media transparency report 'is indeed happening'
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Business Insider
Google and Apple have declared war on autoplay video — that's terrible news for some ad tech companies
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BuzzFeed News
An ad network that helps fake news sites earn money is now asking users to report fake news
Jun 07, 2017
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Mobile Marketer
Snap buys Placed for $125M, sharpening location-based marketing strategy
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The Wall Street Journal
Ad blockers say they won’t be replaced by Google Chrome ad filter
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AdAge
Dos Equis drops agency that created Most Interesting Man
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MarTech Today
Not your father's billboards: Interactive out-of-home is coming of age
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Retail Dive
Target, Best Buy, Home Depot rank highest for mobile web experiences
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