What We're Reading: Page 308
Industry reads hand-picked by our editors
Jun 13, 2017
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Business Insider
Verizon has closed its $4.48 billion acquisition of Yahoo, and Marissa Mayer is stepping down with $23 million
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Media Post
Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
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Digiday
Why Time, Conde Nast and other magazine publishers are charging into brand licensing
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The Drum
HBO runs ad campaign for fake Silicon Valley event Hoolicon; inspires a registration website
Jun 12, 2017
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The Drum
Benetton backlash over boys only children’s clothing ad
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Fast Company
Gwyneth Paltrow’s Goop conference was as kooky as you expected it to be – and that’s exactly what fans wanted
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Adweek
One year after Snapchat’s API launch, it’s opening the advertising floodgates
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The Drum
Smirnoff Vodka ad owns up to Russian ties, shots fired at President Trump
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Digiday
‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming
Jun 09, 2017
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Mobile Marketer
Snapchat downloads dropped in early Q2
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Digiday
How the Media Rating Council became digital media's seal of approval
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NN Group
The most hated online advertising techniques
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MediaPost Communications
Facebook strikes back at marketers suing over inflated video metrics
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AdAge
How dry I am: Why the Super Bowl will remain liquor-free
Jun 08, 2017
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Mobile Marketer
Facebook upgrades Collection ads with full-screen displays
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The Guardian
How Lego clicked: the super brand that reinvented itself
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Campaign
The biggest takeaway from the ANA's media transparency report 'is indeed happening'
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Business Insider
Google and Apple have declared war on autoplay video — that's terrible news for some ad tech companies
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BuzzFeed News
An ad network that helps fake news sites earn money is now asking users to report fake news
Jun 07, 2017
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Mobile Marketer
Snap buys Placed for $125M, sharpening location-based marketing strategy
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The Wall Street Journal
Ad blockers say they won’t be replaced by Google Chrome ad filter
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AdAge
Dos Equis drops agency that created Most Interesting Man
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MarTech Today
Not your father's billboards: Interactive out-of-home is coming of age
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Retail Dive
Target, Best Buy, Home Depot rank highest for mobile web experiences
Jun 06, 2017
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Campaign
How Nike, Target, Levi's and others are letting their rainbow flags fly this Pride Month
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MediaPost Communications
Pinterest unveils first ad campaign
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CIO Dive
Staples adds new CIO as it prepares for massive digital shift
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Business Insider
Spotify has a video business you've never heard of, and it's hoping a new 'surgical' approach will change that
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Mobile Marketer
IDC: AR/VR headset shipments surge more than 70%
Jun 05, 2017
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Retail Dive
Walmart CEO: 'We will compete with technology, but win with people'
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Adweek
Inside Hasbro’s digital transformation into a modern toymaker and advertiser
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Mobile Marketer
Report: Snapchat shows see viewer boost
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Campaign
Sorrell to face another shareholder revolt over pay
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Glossy
How Adidas chooses its celebrity partners
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