What We're Reading: Page 307
Industry reads hand-picked by our editors
Oct 31, 2016
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Digiday
Pepsi CMO: Marketing today involves 'a veritable jungle' of tech
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Tech Crunch
I am in a test for Twitter’s new @ reply design and it is a mess
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Adweek
How Tasty mastered social video and helped drive 50% of BuzzFeed's revenue
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Recode
Vine may be going away, but Vine’s stars had already moved on
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AdAge
The truth about the NFL ratings slump: It's not the anthem protests
Oct 28, 2016
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Digiday
Fox Sports is running native TV ads during the World Series
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WSJ
Google AMP gets mixed reviews from publishers
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Retail Dive
Amazon's shipping ambitions wreak havoc on Q3 results
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AdAge
Vine's shocking shutdown throws web celebs for a loop
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WSJ
Vice will produce 20 live ads on Twitch during its own marketing stunt
Oct 27, 2016
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Bloomberg
Snapchat seeks to raise as much as $4 billion in IPO
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CNET
Google Cast is recast as Google Home companion app
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WSJ
IBM: A billion people to use Watson by 2018
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Adweek
JW Marriott is ditching the typical commercial for branded travel series
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Digiday
Four main obstacles brands have to adopting VR
Oct 26, 2016
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Digiday
Snapchat stops autoplay, marketers grapple with declining view counts
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Fortune
Facebook is working on an artsy video filter
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WSJ
Ad budgets a likely victim in AT&T-Time Warner mashup
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The New York Times
Google curbs expansion of fiber optic network, cutting jobs
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AdAge
Chipotle running TV ads for first time since 2012
Oct 25, 2016
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AdAge
Retail websites pile on the ad tech, but may be repeating publishers' mistakes
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WSJ
Netflix CEO Reed Hastings gives qualified backing to AT&T, Time Warner
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Retail Dive
4 product crazes that will dominate holiday shopping lists
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Adweek
Is crowdsourcing turning creative directors into curators?
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Digiday
6 charts: Twitter’s troll problem by the numbers
Oct 24, 2016
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Recode
The ghost of AOL will haunt the Time Warner-AT&T deal
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WSJ
US growth slows across ad agency networks in third quarter
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Adweek
How the Trans-Pacific Partnership benefits digital advertising
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CIO Dive
Huge DDoS attack involved '10s of millions' IP addresses, Dyn says
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Digiday
Following the screenshots: How Topshop is hacking Snapchat
Oct 21, 2016
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Adweek
9 eye-opening digital marketing stats from this week
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AdAge
Video: McDonald's Deborah Wahl on mass personalization and owned media
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Recode
Platforms like Facebook’s Instant Articles and Google AMP are making it harder, not easier, to publish to the web
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WSJ
Comcast’s NBCUniversal invests another $200 million in BuzzFeed
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Digiday
Facebook-thirsty publishers turn to celebrities to worm into the news feed
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