What We're Reading: Page 314
Industry reads hand-picked by our editors
Aug 02, 2016
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Ad Week
Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics
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Digiday
Brands are now rolling out Olympics documentaries
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Forbes
The Top 7 Social Media Marketing Trends Dominating 2016
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Digital Trends
Facebook to interrupt Live broadcasts with video ad breaks
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Marketing Land
Twitter will hand out awards to spark advertiser interest, investment
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Ad Week
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
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Social Media Today
Does Social Media Affect Your Rankings in Online Search?
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Digiday
The programmatic-creative divide persists
Aug 01, 2016
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Social Media Today
How to Tap Into the Olympic Games-Related Discussion Without Annoying the IOC
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Ad Week
Why You Likely Won't See Too Much Political Advertising During the Olympics
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Campaign Live
The death of the app and why brands must serve as personal assistants
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Venture Beat
What Instagram’s analytics API means for social marketers
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Digiday
How Mercedes-Benz uses influencers to reach millennials
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Ad Exchanger
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
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Ad Week
Is Werner Herzog's New Film the Future of Branded Entertainment?
Jul 29, 2016
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Ad Week
Here Are the Many, Many Ways Your Business Can Get in Trouble for Tweeting the Olympics
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Retail Dive
Why retailers should watch out for Amazon's ambitions in the growing B2B e-commerce market
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Tech Crunch
Study finds social media apps ruled mobile in first half of 2016
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Marketing Land
Why “ad load” questions overtook Facebook’s latest earnings call
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Digiday
5 charts: Who the ad blockers are — and how to get them to stop
Jul 28, 2016
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Social Media Today
Olympic Committee Says Non-Sponsors Can’t Use Official Olympic Hashtags
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Digiday
Despite missteps, Yahoo also leaves behind a big legacy
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Glossy
Inside Pinterest’s effort to woo fashion brands
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Digiday
'We were wasting time churning out tweets': The Economist guide to quality over quantity
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Ad Week
Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement
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Poynter
Gannett’s expansion strategy runs into bad news on the advertising front
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Social Media Today
New Report Shows Which Industries Are Seeing the Most Engagement on Social Platforms
Jul 27, 2016
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Social Media Today
Do Page Likes Still Matter On Facebook?
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Digiday
WTF is the Olympics' Rule 40?
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Advertising Age
Pinterest Hires Snapchat Exec to Lead Measurement Effort
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Social Media Today
Is Google Maps the Next Big Marketing Platform?
Jul 26, 2016
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Ad Week
Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo
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New York Times
How Sponsored Content Is Becoming King in a Facebook World
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Social Media Today
How Twitter’s Working to Reinvigorate the Platform (and the Results Thus Far)
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Wall Street Journal
Dentsu Acquires B2B Ad Specialist Gyro
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TechCrunch
Apple lays the groundwork to kill online advertising
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Adweek
How Sharpie Left Its Mark Everywhere From Facebook to the White House
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Marketing Land
Post-Bezos, The Washington Post is making its ads “all about users-first”
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Ad Week
Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again
Jul 25, 2016
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Retail Dive
Why retailers still struggle with omnichannel—and how they can conquer the challenge
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Ad Week
Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media
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Harvard Business Review
Fix Your Social Media Strategy by Taking It Back to Basics
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Marketing Land
Are you telling all your prospects the same story?
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Ad Week
4 reasons to consider an agnostic approach to marketing on Pokemon Go
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Digiday
How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
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