What We're Reading: Page 314
Industry reads hand-picked by our editors
Apr 12, 2017
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MediaPost Communications
Facebook urges judge to dismiss class-action over inflated video metrics
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Variety
Snapchat CEO said 'this app is only for rich people,' ex-employee alleges
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TechCrunch
Online coupon site RetailMeNot acquired for $630 million
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Forbes
Forbes Top Influencers: Meet the 30 power players making a fortune on social media
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Fast Company
Facebook, Airbnb, Uber and the struggle to do the right thing
Apr 11, 2017
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Adweek
As soda loses its sparkle, Coca-Cola is transforming into a 'total beverage company'
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Digiday
'Not something that can be spun': United is a brand in crisis
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Retail Dive
Mastercard brings 5 new startups into Start Path accelerator program
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The Wall Street Journal
YouTube TV will force you to watch ads on many DVR'd shows
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Marketing Land
Three-year long study finds native ad spend jumped 600% between 2014 & 2016
Apr 10, 2017
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AdAge
Chobani CMO: Earned media is as important as TV or events
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MIT Technology Review
We need more alternatives to Facebook
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AdExchanger
To Marriott, integrated marketing is a work in motion
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Marketing Land
Twitter officially opens direct messages to chatbots
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Food Dive
Where in the world is this food from? Traceability initiatives let consumers know
Apr 07, 2017
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The Wall Street Journal
Amazon’s NFL streaming deal could shake up TV advertising
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Mobile Marketer
Snapchat ups its ad game with targeting, app install ad initiatives
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CNBC
Advertisers want alternatives to Facebook and Google, said Sir Martin Sorrell
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Campaign
Mars marketing chief calls on industry to swallow fear of offending to advance diversity
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The Wall Street Journal
Spotify finally readies an IPO...that's not an IPO
Apr 06, 2017
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The Drum
The spectacular implosion of Pepsi's in-house Kendall Jenner ad could mark a win for agencies
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Variety
What losing the NFL deal means for Twitter
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The Wall Street Journal
Adblock Plus parent buys content-funding startup Flattr
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AdAge
On YouTube Live, pirates plunder entire channels like ESPN and CNN
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Retail Dive
Wal-Mart cutting 300 jobs in information systems unit
Apr 05, 2017
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The Wall Street Journal
BMW, Glaxo and Allstate join wave of advertisers withdrawing from Bill O’Reilly’s show
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Food Dive
Kellogg goes back to school with college marketing blitz
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Digiday
As verification services grow, agencies and publishers duel over who pays
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AdAge
Ad industry 'gatecrashers' get their say at 4A's conference
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Mobile Marketer
Snapchat users go for joyrides with Jeep's branded lens
Apr 04, 2017
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AdAge
The 'brand safety' narrative tearing up YouTube is amusingly wrong
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Adweek
Inside NBCUniversal’s billion-dollar bet on data-based advertising
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The Wall Street Journal
Some marketers want more ad testing, less debating about metrics
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Food Dive
How brands can stand the test of time
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Chicago Tribune
Verizon to create new company called 'Oath' to oversee Yahoo, AOL
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