What We're Reading: Page 315
Industry reads hand-picked by our editors
Jul 26, 2016
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Ad Week
Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo
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New York Times
How Sponsored Content Is Becoming King in a Facebook World
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Social Media Today
How Twitter’s Working to Reinvigorate the Platform (and the Results Thus Far)
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Wall Street Journal
Dentsu Acquires B2B Ad Specialist Gyro
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TechCrunch
Apple lays the groundwork to kill online advertising
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Adweek
How Sharpie Left Its Mark Everywhere From Facebook to the White House
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Marketing Land
Post-Bezos, The Washington Post is making its ads “all about users-first”
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Ad Week
Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again
Jul 25, 2016
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Retail Dive
Why retailers still struggle with omnichannel—and how they can conquer the challenge
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Ad Week
Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media
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Harvard Business Review
Fix Your Social Media Strategy by Taking It Back to Basics
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Marketing Land
Are you telling all your prospects the same story?
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Ad Week
4 reasons to consider an agnostic approach to marketing on Pokemon Go
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Digiday
How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
Jul 22, 2016
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Digiday
The agency argument for brands to embrace #blacklivesmatter
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Social Media Today
Facebook Testing New, Snapchat-Like “Quick Updates” Feature, Adding to Many Other Attempts
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Ad Week
Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs
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Mashable
Twitter embraces #foodporn, signs partnership with 17 top chefs
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Marketing Land
5 reasons your Facebook Ads aren’t working
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Digiday
Birchbox tests Snapchat for customer service
Jul 21, 2016
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Digiday
What agencies want from Google's bid to speed up mobile ads
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Venture Beat
Pinterest’s commerce head explains how A.I. and machine learning will transform shopping
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Social Media Today
How to Utilize Social Data to Measure Relevant Results
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TechCrunch
Warby Parker is offering Snapchat-exclusive sunglasses
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Digiday
Why Snapchat bought Bitmoji and what brands should know
Jul 20, 2016
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Forbes
Facebook Live Is The New Reality TV
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Ad Week
How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands
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Social Media Today
Is Video the Next Big Thing For LinkedIn?
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Marketing Land
Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net
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Ad Exchanger
The Next Frontier Of Personalization: Trade Promotions?
Jul 19, 2016
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Digiday
Live video takes center stage at political conventions
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Wall Street Journal
Podcasting Has An Ad-Skipping Problem, Too
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The Wall Street Journal
Facebook to Pay Internet Stars for Live Video
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Social Media Today
Cracking the Code of Virality: What Makes a Video Go Viral (and Can You Use That to Your Advantage)?
Jul 18, 2016
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Ad Week
Yes, You're Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success
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Digiday
'Messaging is taking off': Why Pizza Hut is betting on chat commerce
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Advertising Age
CMO's Guide to Live Video
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Venture Beat
Apps put on notice as new study suggests teens love chatbots
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Social Media Today
Getting Better Results with Pinterest's New Ad Options
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