What We're Reading: Page 315
Industry reads hand-picked by our editors
Aug 09, 2016
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Ad Week
10 Ways Brands Are Talking About the Olympics Without Saying 'Olympics'
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Wall Street Journal
Viewers Complain About Too Many Olympics Ads, But Volume Actually Fell
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Retail Dive
Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)
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Digital Trends
A crash course in how to make your own memes
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Social Media Today
Diving Into the Millennial Mindset: Is Your Social Media Strategy Enough to Convert Them?
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Marketing Land
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Aug 08, 2016
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Social Media Today
Instagram Stories: How it Works and What’s Coming Next
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TechCrunch
Pokémon Go crosses $200M in global revenue one month into launch
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Ad Week
Is Pokemon Go Finally Making Augmented Reality Mainstream?
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Tech Crunch
How Google Analytics ruined marketing
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Digiday
With hype faded, Foursquare tries reinvention as a data business
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Marketing Land
How Facebook is stepping up its whack-a-mole war against clickbait now
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Ad Week
Virtual Reality Is Becoming the Next Great Storytelling Canvas
Aug 05, 2016
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New York Times
Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’
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Ad Week
ANA and 4A's Duke It Out Over Kickbacks and Media Transparency
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Digiday
How we’ll watch the Rio Olympics in 5 charts
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Advertising Age
Ford Uses Olympics to Get Aggressive on Snapchat
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Mashable
We compare Snapchat Stories to Instagram Stories
Aug 04, 2016
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Forbes
Facebook's Rich History Of Copying Snapchat
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Digiday
Kevin Roberts and the conversation no one is actually having about agency diversity
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Glossy
Beauty brands jump on Instagram Stories
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Ad Week
Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows
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Digital Trends
Facebook’s new shopping features could boost sales for small businesses
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Food Dive
Athletes are the stars in of food brands' Olympic ads
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Social Media Today
Facebook, Twitter Announce Tools to Help Users Celebrate the Rio Olympics
Aug 03, 2016
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Venture Beat
The right (and wrong) way to get influencers involved in your marketing plan
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Social Media Today
Snapchat Launches ‘Geostickers’, for More Location-Activated Customization
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Fortune
People Are Outraged By This 'Sexist' Gap Ad
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Time
How Teens Actually Feel About Social Media Ads
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Ad Week
Kevin Roberts Will Resign as Saatchi Chairman After Backlash Over Gender Comments
Aug 02, 2016
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Ad Week
Google Is Sending More Than a Dozen YouTube Stars to Rio to Livestream the Olympics
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Digiday
Brands are now rolling out Olympics documentaries
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Forbes
The Top 7 Social Media Marketing Trends Dominating 2016
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Digital Trends
Facebook to interrupt Live broadcasts with video ad breaks
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Marketing Land
Twitter will hand out awards to spark advertiser interest, investment
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Ad Week
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
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Social Media Today
Does Social Media Affect Your Rankings in Online Search?
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Digiday
The programmatic-creative divide persists
Aug 01, 2016
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Social Media Today
How to Tap Into the Olympic Games-Related Discussion Without Annoying the IOC
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Ad Week
Why You Likely Won't See Too Much Political Advertising During the Olympics
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Campaign Live
The death of the app and why brands must serve as personal assistants
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Venture Beat
What Instagram’s analytics API means for social marketers
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Digiday
How Mercedes-Benz uses influencers to reach millennials
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Ad Exchanger
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
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Ad Week
Is Werner Herzog's New Film the Future of Branded Entertainment?
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