What We're Reading: Page 323
Industry reads hand-picked by our editors
May 10, 2016
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AdExchanger
Comcast Powers Up FreeWheel By Acquiring French Video Startup StickyAds
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New York Times
What Do Consumers Want? Look at Their Selfies
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Adweek
Netflix makes OOH ads for face swapping
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AdAge
YouTube Will Help Brands Find Next Viral Hit With New Ad Product
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Digiday
How brands are using Facebook Reactions to inform campaigns
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Retail Dive: Marketing
American Apparel launches campaign to source American-made accessories
May 09, 2016
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TechCrunch
RewardStyle helps influencers make money from social
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New York Times
Ads Evolve Into New Forms as Media Landscape Shifts
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Marketing Land
Twitter wants to be better at searches for Vines, Periscopes and GIFs
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AdExchanger
Agencies Are Drowning Beneath The Weight Of Declining Fees, Outdated Working Models
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Adweek
Why Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own
May 06, 2016
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AdAge
WPP Opts Out of McDonald's Review
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AP
'Modern Family' product placement takes ads to new level
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Digiday
Why Facebook Messenger bots haven't caught on with publishers
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Bloomberg
New York Times to Start Delivering Meal Kits to Your Home in Tough Ad Environment
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Fortune
The Selfie Generation Has Makeup Companies Rethinking Their Strategies
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Sloan Review, MIT
Should You Use the Value of a 'Like' as a Metric?
May 05, 2016
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New York Times
For Women in Advertising, It’s Still a ‘Mad Men’ World
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Digiday
AOL is joining the live-video gold rush
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Fortune
Hulu Pitches Itself as a Netflix With Ads
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Social Media Today
Influencer Marketing: A Primer [Infographic]
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Bloomberg
YouTube Said to Plan ‘Unplugged’ Online TV Service for 2017
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VentureBeat
Adobe acquires social engagement platform Livefyre
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Forbes
The Formula For Balancing The Math And Magic Of Marketing
May 04, 2016
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Social Media Today
7 Social Media Tricks You'll Actually Use
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CIO Dive
Meet Dell Technologies, the Dell-EMC rebrand
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Bloomberg
SoundCloud Unveils U.K. Subscription Service, Ad Model
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AdAge
Pom Wonderful Loses Bid to Challenge Deceptive Ad Ruling
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Digiday
‘Another way to tax’: Publishers scoff at the Adblock Plus micropayment scheme
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Adweek
For Its Centennial, Nathan's Brought the Golden Age of Coney Island Back to Life
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Food Dive
Who runs the food and beverage industry? Beyoncé.
May 03, 2016
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AdAge
Macy's Selects New Creative Agencies
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Digiday
Why Facebook Live is ready for its closeup
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Food Dive
What addressable advertising could do for food, beverage marketers
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Marketing Land
This app “Contains ads” label starts showing in Google Play store
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Retail Dive: Marketing
Survey: Target brand perception slides over transgender inclusivity
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Digiday
Is blocking ad blockers really illegal in Europe?
May 02, 2016
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Food Dive
Mars to combine sales, marketing leadership in new role as CMO steps down
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Marketing Land
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
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The Guardian
Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss
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Bloomberg
Publicis CEO: Ad Agencies Won't Benefit From U.S. Election
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Fortune
Facebook Is Trying to Win the Video War Using YouTube's Own Playbook
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Digiday
Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts
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SingleGrain
Here’s How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships
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