What We're Reading: Page 324
Industry reads hand-picked by our editors
May 02, 2016
-
Food Dive
Mars to combine sales, marketing leadership in new role as CMO steps down
-
Marketing Land
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
-
The Guardian
Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss
-
Bloomberg
Publicis CEO: Ad Agencies Won't Benefit From U.S. Election
-
Fortune
Facebook Is Trying to Win the Video War Using YouTube's Own Playbook
-
Digiday
Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts
-
SingleGrain
Here’s How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships
Apr 29, 2016
-
Social Media Today
Video Content Creation is the Future of Influencer Marketing
-
Bloomberg
WPP Sales Rise as U.S. Clients Spend More on Advertising
-
Adweek
Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls
-
Digiday
With Facebook video, the aggregators are winning
-
Marketing Land
7 reasons your Instagram Ads aren’t converting
-
AdAge
McHistory: Timeline of Major McDonald's Marketing Moves
Apr 28, 2016
-
Wired
The Future of Advertising Is … ‘Broad City’ Emoji?
-
Social Media Today
5 Email Marketing Myths Debunked
-
HR Dive
The Future of Work: How new tools created the virtual workplace
-
The Wall Street Journal
What to Know About Live Video, Social Media’s Latest Craze
-
Retail Dive: Marketing
Macy's partners with Elton John, Lady Gaga for limited Love Bravery line
-
Digiday
Less Snapchat, more ROI: The talent struggles marketers face
Apr 27, 2016
-
CMO Today, Wall Street Journal
P&G Says There’s More Room to Improve Ad Agency Costs
-
VentureBeat
Lyft’s first nationwide TV ad tries to convince Americans that owning a car sucks
-
AdExchanger
Meet GroupM Connect, WPP's Answer To The Mainstreaming Of Programmatic
-
Social Media Today
The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
-
AdAge
Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu
-
CNET
Google 'Silicon Valley' for some fictional news Easter eggs
-
MediaPost
Are You Ready To Integrate IoT And VR?
Apr 26, 2016
-
Adweek
Ads That Empower Women Don't Just Break Stereotypes—They’re Also Effective
-
Social Media Today
Beyoncé and the Value of Surprise Marketing
-
CMO Today, Wall Street Journal
Interpublic Posts Better-Than-Expected Organic Revenue Growth
-
Food Dive
PepsiMoji ads adhere to the 5-second rule to reduce disruptiveness, follow trends
-
Retail Dive: Marketing
Back from the dead: 7 retail brands that survived Chapter 11 bankruptcy
-
AdExchanger
Meet the Alphabet-Backed Company Turning NYC’s Phone Booths Into Mini Targeted Billboards
Apr 25, 2016
-
Social Media Today
Why Do So Many Companies Fail at Creating Value?
-
Food Dive
How Facebook drives food, beverage product innovation
-
Digiday
Reality check: Distributed media strategies won't work if they can't be measured
-
Adweek
Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now
-
Bloomberg
These Startups Are Selling Vinyl Records, Graphic Novels, and Indian Food Via Text Message
-
Direct Marketing News
3 Takeaways from the FTC's First Deceptive Marketing Case Under New Native Ad Rules
Apr 22, 2016
-
HR Dive
Ad agencies failing to keep pace in finding 'young creatives'
-
AdAge
Investors Give Mixed Reviews of Coke's Big Design Change
-
Social Media Today
23 Marketing Automation Tools That Will Cut Your Workflow in Half
-
Digiday
MTV News is launching five podcasts as part of comeback plan
-
The Verge
HP's new logo is just the tip of a massive rebranding iceberg from 2011
-
Adweek
Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional
Previous
