What We're Reading: Page 325
Industry reads hand-picked by our editors
Apr 21, 2016
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Fortune
Here's Why Verizon Wants to Buy Yahoo So Badly
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Bloomberg
Credit Suisse Says Instagram Is Going to Have a Huge Year
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Digiday
'New metrics will develop': Brands face marketing challenges with messaging's rise
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Nieman Lab
Google News is getting its own carousel of AMP stories, and other AMP features in the works
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The Guardian
Adblocking could be the best thing for the advertising industry
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Sunny Landing Pages
121 Tips for Conversion Funnels – The Ultimate Guide
Apr 20, 2016
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AdAge
Omnicom beats earnings expectations for the first quarter of 2016
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Fashionista
Calvin Klein will consolidate all its brands under 'one creative vision'
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Bloomberg
Publicis Revenue Exceeds Estimates on North American Growth
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AdExchanger
Apester Picks Up $12 Million To Help Publishers Embrace Native
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Waste Dive
Recycle Across America to leverage big brands, celebrities for recycling summit
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Marketing Land
Yahoo Q1 just beats Wall Street, mobile and 'Mavens' grow, search and display down
Apr 19, 2016
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MIT Technology Review
How to Prevent a Plague of Dumb Chatbots
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Adweek
Why Many TV Networks Are Scrapping Pricey Upfront Spectacles
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Social Media Today
6 Simple Ways to Improve Your SEO by Improving Page Load Speed
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Fortune
Maya Rudolph's Next Role Is an 'Eco-Friendly' Detergent Spokeswoman
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TechCrunch
Everything the tech world says about marketing is wrong
Apr 18, 2016
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Retail Dive: Marketing
How chatbots are going to redefine retail customer service
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Adweek
Taylor Swift Is Back, and One Hell of a Lip Syncer, in Her Latest Ad for Apple Music
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Digiday
How Le Figaro got 20 percent of its ad blocking readers to whitelist the site
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Sales Benchmark Index
Can 'The Challenger Customer' Drive Revenue Growth?
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Social Media Today
6 Landing Page Mistakes You Want to Avoid at Any Cost
Apr 15, 2016
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CMO Today, WSJ
U.S. Newspaper Publishers Form Digital Ad Network
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Digiday
'People's BS detectors are high': Brands have given consumers cause fatigue
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Mashable
Snapchat is now the most popular social network among teens, according to new study
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Social Media Today
Facebook Releases New ‘Topics to Watch’ Report Based on Trending Mentions [Infographic]
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Adweek
Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
Apr 14, 2016
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Retail Dive: Marketing
Abercrombie taps J. Crew vet to help evolve image
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Harvard Business Review
The Wheaties Box and the Why of Celebrity Endorsements
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Social Media Today
A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm
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Nieman Lab
Twitter has outsized influence, but it doesn’t drive much traffic for most news orgs, a new report says
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Adweek
How Kylie Jenner built a sprawling audience—and a booming brand—at age 18
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Digiday
Reality check: Video won't save the day for digital publishers desperate for growth
Apr 13, 2016
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Marketing Land
The future of digital advertising: Ads that look back
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Everything the tech world says about marketing is wrong
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Digiday
Facebook delivers new ways for publishers make money (and get readers) from Instant Articles
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Inc.
25 Snapchat Influencers Who Are Doing It Right
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Wall Street Journal
Facebook and Google: The $230 billion question
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eMarketer
The creative process has lots of room for improvement
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