What We're Reading: Page 336
Industry reads hand-picked by our editors
Mar 30, 2016
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Quartz
Snapchat just made a huge change to become your go-to messaging app
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Social Media Today
Want to Step Up Your Social Media Game? Step Up Your Social Media Budget
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Marketing Land
Gmail Ads: Email marketing without the emails
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CMO Today, WSJ
Spotify Turns to Eighties Nostalgia, Pope Francis in Ad Campaign to Court New Users
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Adweek
Kate Spade New York Wants People to Watch Its Ads Like TV Shows
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Mashable
11 digital platforms and tips to improve your advertising strategy
Mar 29, 2016
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TechCrunch
Live streaming app Periscope touts 200 million broadcasts in its first year
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Social Media Today
3 Keys to a Killer Content Strategy
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Network World
T-Mobile CEO John Legere tweets so much that he morphs into a Twitter emoji
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Digiday
How sponsored content drives more than 60 percent of The Atlantic’s ad revenue
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Adweek
Chris Cillizza Is Delivering News Through Alexa
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Fortune
Can the Candy Industry Regulate Its Own Advertising?
Mar 28, 2016
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Social Media Today
3 Ways to Use Twitter to Locate Relevant, Actionable Insights
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Sales Benchmark Index
Market Research: The First Step to Strategic Alignment
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AdAge
Where P&G Sees Future of Digital Going and Its Impact on Agencies, Creative
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Direct Marketing News
At the NFL and Moët Hennessy, Collaboration Leads to Insight and Impact
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ClickZ
Chobani CMO Peter McGuinness on its heart-based marketing
Mar 24, 2016
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Digiday
Once bullish on Pinterest, ad world sees it slipping
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Retail Dive
Survey asks customers: How much email is too much email?
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Wired
Inside Facebook’s Quest to Be Your Bestie—By Owning Your Memories
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Social Media Examiner
5 Ways to Use LinkedIn Publisher for Business
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Food Dive
CPG marketers find industry in flux, job stability weak
Mar 23, 2016
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eMarketer
Digital Video Advertising Continues to Expand
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AdAge
DDB's Wendy Clark: Industry Must 'Stay Restless' On Gender Discussion
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Ad Exchanger
As Snapchat Aspires To Become A Dominant Mobile Ad Player, Questions Loom
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Digiday
French publishers fight back en masse against the ad blockers
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KPCC
8 things you need to know about ransomware
Mar 22, 2016
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Adweek
As Twitter turns 10, how can it convince young users to show up to the party?
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Marketing Magazine
Apple's iPhone SE launch: 5 marketing takeaways
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AdAge
JWT judge orders Erin Johnson to provide copies of disputed video to the court and defense
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Entrepreneur
7 biggest marketing mistakes every startup makes
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Social Media Today
27 experts riff on the essential ingredient of great copywriting
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The Verge
McDonald's anime ad needs five seasons and a movie
Mar 21, 2016
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Food Dive
The great beer divide: Producers' contrasting marketing approaches target broader consumer set
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Business Insider
Ads on news sites gobble up as much as 79% of users' mobile data
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CMO Today, Wall Street Journal
Why the Picture of Diversity on Madison Avenue Is So Murky
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Mobile Advertising Watch
Retention, Rather Than Growth Is New Narrative for Online Publishers
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Marketing Land
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
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AdExchanger
SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects
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Entrepreneur
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
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