What We're Reading: Page 337
Industry reads hand-picked by our editors
Dec 16, 2015
-
AdAge
Advertising pioneer Paula Green passes away at 92
-
Adweek
Ogilvy names Anthony Wong as its new global effectiveness chief
-
Food Dive
Hershey's Reese's spins seasonal candy backlash: #AllTreesAreBeautiful
-
Digiday
The North Face launched an online customer service tool powered by conversation
-
Adweek
Canon's digital billboards help New Yorkers take the perfect Instagram picture
-
Mobile Marketing Watch
Yes, it's true: Many marketing, IT execs don't have mobile-first strategies
-
AdExchanger
Is there a future for the combo of content and commerce?
-
Mashable
Consumers are rebelling against 'Star Wars' branded fruits and vegetables
Dec 15, 2015
-
AdAge
Popchips names David&Goliath as agency of record
-
CMO Today, Wall Street Journal
Advertising companies shrink real-estate expenses
-
Digiday
CNN International is moving beyond the click-through rate
-
Sales Benchmark Index
Where to start in creating a strong marketing operations plan for 2016
-
AdExchanger
Glenfiddich runs addressable TV with Rocket Fuel and DISH to woo whiskey drinkers
-
Adweek
How the best ad campaign of 2015 hilariously hacked the lowly pre-roll ad
Dec 14, 2015
-
CMO Today, Wall Street Journal
Cord-Cutting Is Accelerating
-
Fortune
Atlantic Media Is Considering a Sale of Quartz
-
AdExchanger
With Yahoo's Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
-
Marketing Land
Facebook Gives Page Owners Tips To Improve Their Video Production
-
AdAge
The Best Branded Content Partnerships of 2015
-
Adweek
The Story Behind 'Instagram Husband,' the Year's Most Out-of-Nowhere Viral Hit
Dec 11, 2015
-
HR Dive
What employees hate during the holiday season
-
The Wall Street Journal
Pay-per-article platform Blendl heads to the U.S.
-
AdExchanger
Collective splits media and tech divisions, lays off 20% as agencies pull back
-
AdAge
Inside the making of YouTube's end-of-year video and the company behind it
-
Retail Dive: Marketing
Buy buttons met with lukewarm response, survey says
-
Fortune
Watch these super luxe holiday ads made just for YouTube
-
Adweek
Here are the Instagram emojis that get the best engagement for brands
Dec 10, 2015
-
Food Dive
Quaker looking for new agency for snack bars business
-
AdAge
MetLife Hires Avon's Hugh Dineen to Lead U.S. Marketing
-
Retail Dive: Marketing
#AskLaneBryant Twitter discussion goes awry
-
Marketing Land
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
-
Adweek
10 hilarious and touching ads that show why BBDO was our U.S. Agency of the Year
-
ClickZ
Harnessing the Force: marketing lessons from 'Star Wars'
-
Re/code
Apple Updates Its News App to Make It More Like a … Newspaper
-
CMO Today, Wall Street Journal
Publicis CFO Says P&G Account Loss Is a ‘Disappointment’
Dec 09, 2015
-
Retail Dive: Marketing
Aldo focuses on creatives, not shoes, for new Instagram campaign
-
eMarketer
Audience Targeting Top Method Used to Place TV Ads
-
CMO Today, Wall Street Journal
CBS Forecasts Strong Growth for Broadcast TV Ad Sales in 2016
-
Seeking Alpha
Alphabet Needs Chromecast To Increase Its Advertising Audience
-
Re/code
Snapchat’s Crowded Publisher Platform Is Starting to Feel Like ‘The Hunger Games’
-
Adweek
How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing
Dec 08, 2015
-
Twitter
2015 Year on Twitter
-
Bloomberg
LeBron James signs unprecedented lifetime contract with Nike
-
AdAge
Ad blocking is an (unexpectedly) big issue in China
-
CMO Today, Wall Street Journal
IBM, seared by hair dryer hacks, pulls plug on campaign
-
eMarketer
Long-form content accounts for more ad views on tablets
-
Marketing Land
Shareaholic: Twitter sharing drops 11% after Twitter kills counts
-
Adweek
KitKat's Christmas commercial is 30 seconds of blankness, the ultimate ad break
-
iMedia Connection
5 predictions for mobile in 2016
Previous
