What We're Reading: Page 338
Industry reads hand-picked by our editors
Mar 08, 2016
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The New York Times
Picture this: Marketers let emojis do the talking
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Ad Age
Love Him or Hate Him, Marketers Can Learn a Thing or Two From Donald Trump
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Marketing Land
How marketers should adjust to Google’s new search ad display
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Ad Week
This Report Shows How Brands Lost Sales When They Spent Less on TV
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eMarketer
Digital Brings Greater ROI for Retail Marketers
Mar 07, 2016
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Ad Exchanger
In the Wild West of digital advertising, marketers must rein in the anarchy
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Bloomberg
WPP chief projects tough ad market as customers avoid risks
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Ad Week
An open letter on the ridiculousness of all-male, all-white juries for ad awards
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Campaign
Politicians are giving advertising a bad name
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Ad Exchanger
Can advertising solve the battle of the set-top cable box?
Mar 04, 2016
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Entrepreneur
The one thing historical Big Data can't tell you
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Ad Age
This Chinese brand partnered with Aston Martin and is working on a Matt Damon movie
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VentureBeat
SessionM triples down on mobile messaging, because that's how we reach customers now
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Marketing Land
Here's why martech needs some new metrics
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Direct Marketing News
The trouble with content marketing
Mar 03, 2016
Mar 02, 2016
Mar 01, 2016
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Retail Dive
Was Ron Johnson right about J.C. Penney?
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Entrepreneur
Ponies and princesses: Hasbro launches charm offensive for girls
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Marketing Land
How much a Snapchat geofilter costs at the Oscars and five other big events
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Food Dive
Heineken pushes products in focus to feature what's 'behind the star'
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Direct Marketing News
Social media's Super Tuesday picks
Feb 29, 2016
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iMedia Connection
5 forces that are transforming travel marketing
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Pressboard
Only 3% of top publishers directly addressing ad blockers: Study
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VB
Sales tech is disrupting marketing’s role. Here’s how to share the pipeline
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Harvard Business Review
Making personalized marketing work
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ZDNet
Creating the marketing technology experience
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