What We're Reading: Page 338
Industry reads hand-picked by our editors
Dec 04, 2015
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Food Dive
Kellogg names Kimberly-Clark exec as chief growth officer
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Fast Co. Create
Why Christmas is the Super Bowl of British advertising
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The New York Times
Luxury brands and the social campaign
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Fortune
YouTube Red is a Trojan horse in the war over TV
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BuzzFeed
Facebook brings its live streaming to the masses
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Retail Dive: Marketing
Nick Cannon to lead creative for reborn RadioShack
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AdAge
This unexpected trend will steal the spotlight from 'cool' ad tech
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INMA
Valuable data integration means high-value mapping results for your advertisers
Dec 03, 2015
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CMO Today, Wall Street Journal
Yahoo board to weigh sale of Internet business
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AdExchanger
Next stop for network-level ad blocking: the US?
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Digiday
Ad tech veterans are teaching programmatic at business schools
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Adweek
Marketing on Reddit is scary, but these success stories show big potential
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AdAge
GroupM strikes addressable ad deal with Cablevision
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MediaShift
Why we need a streaming service for news
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Fortune
Why a Coca-Cola holiday ad in Mexico is under fire
Dec 02, 2015
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Food Dive
Chocolate twist: Godiva looks to be more 'approachable' for the holidays
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Marketing Land
YouTube opens voting for the year's most iconic ads with #TheYouTubeAd of 2015 contest
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CMO Today, Wall Street Journal
Israeli firm Perion acquires Undertone for $180 million
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Marketing Interactive
Why 2016 will be the year of the customer
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Adweek
Viewers like longer content if it's entertaining
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Digiday
Video becomes the main ad-blocking battleground for publishers
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Retail Dive: Marketing
Despite risks, brands try out Periscope to reach millennials
Dec 01, 2015
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Food Dive
PepsiCo Creator division develops immersive creative experiences
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Nieman Lab
How publishers are using Facebook Instant Articles
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Adweek
Heading into Season 2, has Serial sold advertisers on podcasting?
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Digiday
With new ad, Amazon suggests its drone delivery program is real
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Retail Dive: Marketing
Kohl's sweepstakes dominates Twitter chatter over Black Friday weekend
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Christian Science Monitor
The ad blockers debate: What's at stake for consumers and Web publishers
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Poynter
Google’s plan to speed up mobile news is gaining traction
Nov 30, 2015
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Retail Dive: Marketing
More retailers tap social for holiday ads
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Adweek
This Lovely Christmas Ad From Spain Is the One to Watch This Year
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CMO Today, Wall Street Journal
Corona’s Iconic Holiday Ad Returns to TV for 25th Year
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ClickZ
Traveling at the speed of culture: can marketing automation keep up?
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The Drum
Mobility and virtual reality among top 2016 ongoing trends, Hotwire reports
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Marketing Land
New Google Play 'Warning': App May Contain Advertising
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Digiday
How Snapchat's wooing ad agencies
Nov 25, 2015
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Retail Dive: Marketing
Google refines AdWords feature with data on store visits
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Adweek
Santa gets a naughty visitor in Droga5's comical Christmas ad for Coach
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Marketing Land
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
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Food Dive
Coca-Cola releases festive 'Share a Coke' packaging for the holidays
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Digiday
Brands find a mobile ad format they actually like
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BrandRepublic
Google sticks with channel ads on YouTube Kids app
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AdExchanger
The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope
Nov 24, 2015
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eMarketer
Are early holiday season ads effective?
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HR Dive
4 ways to show meaningful employee appreciation
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AdExchanger
Google's Neal Mohan moves from the DoubleClick team to YouTube
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Adweek
Want to know when Rihanna's new album drops? Follow this Samsung campaign
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Digiday
BBDO pits its creatives against one another to create a new YouTube video for Twix
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Vox
Vox is now on Snapchat Discover
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CMO Today, Wall Street Journal
Food videos rule on Facebook
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