What We’re Reading: Page 339
Industry reads hand-picked by our editors
Nov 23, 2015
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Poynter
Digital is gaining fast on broadcast in competition for political advertising
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CMO Today, Wall Street Journal
The most shared ads of 2015
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AdAge
How P&G is tying Snapchat ads in-store sales
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Retail Dive
Google targets mobile-first shoppers with Shopping redesign
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Digiday
Will Gawker’s pivot to politics win over wary ad buyers?
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AdExchanger
Refinery29 finds subtitles drive video completions on Facebook, but trailers get views
Nov 20, 2015
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Variety
James Murdoch thinks the ad industry should innovate
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CMO Today, Wall Street Journal
Oxfam is working with xAd to target mobile ads
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AdAge
Ad Age’s best places to work 2015
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Adweek
This Instagram hack for Friendsgiving has a heavy Amazon and Pinterest push
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AdExchanger
A marketer’s guide to ad tech consultants
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Digiday
How publishers use Snapchat outside the Discover feature
Nov 19, 2015
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Adweek
Moschino Barbie’s lauded spot is a ‘fauxmercial’
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AdAge
How data will transform B2B marketing in 2016
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eMarketer
Are sponsored social posts the most effective marketing channel?
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CMO Today, Wall Street Journal
It was never going to be easy for Yahoo to make money on ‘Community’
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Marketing Land
Why digital marketing should join the sharing economy
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Digiday
Sky brings programmatic to video
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ClickZ
What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
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HR Dive
Three ways to reduce time-to-hire
Nov 18, 2015
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BioPharma Dive
Docs take on pharma as AMA calls for banning DTC ads
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Digiday
FanDuel, DraftKings have stopped spending on mobile advertising
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AdAge
Study: Advertising supported $5.8 trillion in U.S. economic output
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CMO Today, Wall Street Journal
Marriott’s acquisition of Starwood Hotels beefs up advertising might
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Folio
Rodale shuts down its content marketing group
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Food Dive
General Mills exec: E-commerce to be ‘mission critical’ for industry
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Marketing Magazine
Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change
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Digiday
After a year, Google’s effort to get ad-avoidant site visitors to pay flounders
Nov 17, 2015
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Retail Dive
Does Black Friday need a makeover?
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Digiday
Publishers are underwhelmed with Apple News app
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AdAge
Twitter uses Pope Francis to promote ‘Moments’ feature in new TV ads
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Marketing Land
Snapchat adds ‘Official Stories’ verification for celebrities and others
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Food Dive
Marketing, product claims help companies promote sustainability efforts: survey
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ClickZ
Why programmatic ad buying is more important than you think
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AdExchanger
Publishers rejoice ad network shutdowns
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Mashable
7 marketing strategies that will turn a holiday fling into a long-term relationship
Nov 16, 2015
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Harvard Business Review
Email is the best way to reach millennials
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Sales Benchmark Index
Case study: How a CMO creates content that works
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Adweek
How a designer’s ‘Peace for Paris’ sketch, made in minutes, became a global symbol
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CMO Today, Wall Street Journal
Companies target journalists with ads on Facebook
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Marketing Land
Why marketers should push for machine learning-based fraud detection
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Adweek
How Adobe helped FEED Projects create its holiday campaign in just 7 days
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InfinitDatum
How to successfully generate B2B leads using social media
Nov 13, 2015
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Food Dive
Diageo ramps up North American marketing efforts
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AdAge
Southwest Airlines conducts digital agency review
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Fortune
Facebook and the media have an increasingly landlord-tenant style relationship
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Marketing Land
RetailMeNot new CMO hits the ground running, taking over as the holiday retail season begins
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AdAge
Kohl’s taps the Beatles for multi-generational holiday spots
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Adweek
If you’re not targeting unborn babies with your advertising, you’ve already lost
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