What We're Reading: Page 340
Industry reads hand-picked by our editors
Nov 12, 2015
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Retail Dive
How Amazon does the holidays: No Santa, but plenty of deals
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AdAge
DDB taps Coca-Cola's Wendy Clark as North America president and CEO
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AdExchanger
Financial Times talks progress on time-based buying
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Marketing Land
Here are a dozen bargain marketing platforms for SMBs
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AdAge
How marketers can appeal to 20-something millennial moms
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brand channel
Snoop Dogg debuts 'Leafs by Snoop' branded marijuana line
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Nieman Lab
The New York Times hopes its first virtual reality film, “The Displaced,” kicks off mass adoption of VR
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Quartz
Death by a thousand likes: How Facebook and Twitter are killing the open web
Nov 11, 2015
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Digiday
Don't expect holiday fare at Nordstrom until Black Friday
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Adweek
Marketing for 'Peanuts Movie' was everywhere, but consumers didn't engage with it
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Marketing Magazine
Heineken appoints new marketing director from PepsiCo
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TechCrunch
Fidelity writes down Snapchat investment
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Forbes
16 marketing predictions for 2016 from the C-suite
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NewsCred
What B2B/B2C companies can learn from B2G content marketing strategies
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AdAge
What Yahoo's advertisers thought about NFL live stream viewership
Nov 10, 2015
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Food Dive
Poppin' Fresh turns 50, shows off 'adoughable' dance moves
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Adweek
How Pandora aims to double its number of relevant ads with cross-device data
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Mashable
The road to CMO: 7 marketing experts on how they reached the C-suite
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AdExchanger
How Frito-Lay levels the playing field between TV, digital and offline for NFL promos
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VentureBeat
Lyft is launching a temporary music store for Beliebers
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CMO Today, Wall Street Journal
Cox bets on streaming with new web TV service
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Adweek
Here are 5 things marketers want when Periscope integrates more deeply with Twitter
Nov 09, 2015
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Bloomberg
Why there's still a market for online ads no one sees
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Marketing Land
Hunger Games & TOMS Shoes tap into new YouTube reality video support
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AdAge
YouTube to premiere original series from Smosh, backed by Schick Hydro
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Adweek
How celebrities with the best Instagram engagement are helping brands
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VentureBeat
B2B buyers expect B2C-like personalization, but B2B sellers struggle
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Digiday
Adidas CEO: Affiliation with FIFA has not damaged the brand
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CMO Today, Wall Street Journal
Outdoor advertising companies post improved revenue in third quarter
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Adweek
Google is now publishing holiday store hours for maps and search
Nov 06, 2015
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Ad Age
WPP's GroupM Names Xaxis CEO Brian Lesser North American CEO
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Digiday
The new normal: How native advertising's changed in a year
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Marketing Land
Does Facebook Have A Sharing Problem?
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ClickZ
Why your holiday marketing strategy needs unboxing videos
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Adweek
Anna Kendrick and Zosia Mamet Are Unlikely BFFs in Kate Spade's Adorable New Ad
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CMO Today, Wall Street Journal
Media Executives Say ‘Scatter’ Ad Market Is Strong
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Fortune
Adidas Wants to Help High Schools Ditch Controversial Mascots
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Poynter
BuzzFeed changes editorial standards to allow sponsorships in entertainment programming
Nov 05, 2015
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AdAge
Applebee's parts ways with CP&B
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Food Dive
PepsiCo innovation: Mountain Dew goes VR; report says new '1893' soda on way
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Digiday
The Economist adopts time-based ad sales
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Retail Dive
Insider tips to capture mobile dollars this holiday season
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Marketing Land
At IAB's ad ops conference, ad blocking and header bidding rule
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AdExchanger
Mic CEO has high hopes for digital publishing, without programmatic
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Mobile Marketer
Marketers should hold off until Snapchat privacy backlash blows over
Nov 04, 2015
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Construction Dive
Notorious D.I.G.: Rapping construction workers have 'Dozer Pride' in new Caterpillar video
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Columbia Journalism Review
To fight ad blockers, try reducing the load time of your website
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Buffer
How social media engagement could be affected by Twitter’s change from stars to hearts
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Retail Dive
Pinterest unveils 'Pinterest Shop' for buyable pins
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Inc.
3 things to expect from the Google versus Facebook battle in 2016
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Washington Post
Why Grantland mattered to journalism
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