What We're Reading: Page 341
Industry reads hand-picked by our editors
Sep 16, 2015
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Variety
News Corp gets Unruly in $90 million-plus deal for video-ad firm
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Digiday
Instagram's cool ad party may be over now that Walmart's here
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AdNews
Nestlé marketer on Kit Kat and the nature of 'breaks'
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Fortune
How Facebook is preparing for the video boom
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CMO Today, Wall Street Journal
Burning Man roasted in Quiznos spoof ad
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Adweek
How Elon Musk helped CNNMoney get a new advertiser
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Marketing Land
Here's how marketers can build on their 'never active' subscriber base
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International Business Times
Twitter supports campaign donations with Square partnership, ahead of CNN debate
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Digiday
Two-thirds of Wired's revenue is digital, and brand content is why
Sep 15, 2015
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Digiday
Everybody hated those DraftKings and FanDuel commercials, data shows
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AdAge
The CMO's guide to messaging apps, and why they've lagged in the U.S.
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eMarketer
Agencies wonder about video ad ROI: Are they reaching their targets?
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Adweek
Former NFL star Tiki Barber wants to make it easier for brands to find their pitchmen
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Re/code
Twitter CEO search could stretch to October, November
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CMO Today, Wall Street Journal
Retailers are getting Snapchat users to put their brand images in videos
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ClickZ
Marketing automation: A lesson in irony
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CMO Today, Wall Street Journal
This word can boost the performance of your brand's email campaign
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Marketing Land
Brands shifting from YouTube to native video on Twitter
Sep 14, 2015
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AdAge
Papa John's CMO out in marketing shift at company
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Digiday
Agencies and brands shrug off ad blocking: 'This is not on my radar'
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CMO Today, Wall Street Journal
Sandberg: Facebook Pages are mobile presence for small businesses
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Marketing Land
Get ready for a shift to consumer-centric marketing
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Mashable
5 ways to bring your email marketing strategy out of the Jurassic Period
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CMO Today, Wall Street Journal
Developers angle to cash in as Apple enables mobile ad blocking
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INMA
8 marketing services your news media company should offer local businesses
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Nieman Lab
Beacon finds partnerships and matching donations work better than subscriptions and paywalls
Sep 11, 2015
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ClickZ
The transformation of publishing
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AdAge
Price is a valuable brand position, so don't cheapen it
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eMarketer
Wendy's VP: Millennials respond to 'realness' in video ads
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Marketing Land
Video ad report: Majority of people who saw a Super Bowl ad this year watched it exclusively online
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Digiday
Ad buyer to ad sellers: Please pay for our parties
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Business of Fashion
Inside fashion's Instagram wars where brands duke it out for engagement
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Marketing Land
ICYMI: Gilt shows how apps and online shopping are coming to Apple TV
Sep 10, 2015
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Business Insider
The guy in charge of 'the greatest product Salesforce has ever built' has left that role
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Adweek
Doritos is ending its 'Crash the Super Bowl' contest, but not before one last hurrah
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VentureBeat
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
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CMO Today, Wall Street Journal
Facebook to boost mobile-ad market share, as eMarketer reverses forecast
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Mashable
Stephen Colbert shamelessly shills for hummus in his first Late Show
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BuzzFeed
The Washington Post has begun blocking the ad blockers
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Marketing Land
EBay celebrates 20th anniversary with '20 Days of Deals' promotion and major update to mobile apps
Sep 09, 2015
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Nieman Lab
The New York Times wrestled with many dimensions of video to visualize the making of a hit
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Fortune
Dear ad industry: Suing ad blockers and cutting off readers is not a great strategy
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VentureBeat
Xbox One dominated game industry TV ads with NFL integration
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Digiday
Ad blocking caused Nylon to combine marketing and editorial
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Marketing Land
Facebook is testing tweaks in the design for brand pages
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Mashable
China bans advertisers from saying they're the best
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Adweek
Apple's new openness to ad blockers threatens to remove publishers' mobile ads
Sep 08, 2015
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Fortune
WhatsApp hits 900 million users
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CMO Today, Wall Street Journal
Top 10 media and advertising stories from this summer
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Fortune
Using a U.S. Open underdog to refresh a classic tennis brand
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AdAge
Confusion reigns as Apple puts the spotlight on mobile ad blocking
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Marketing Land
Bing pushes Microsoft's Edge browser when people search for 'Chrome' or 'Firefox'
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AdAge
As college football ramps up, advertisers get in the game
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Adweek
Coke tests Whisper's advertising potential in the most perfect way
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Direct Marketing News
5 ways B2B marketers can channel the B2C force
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Re/code
Google dreams of a world after apps but it's a nightmare for rivals
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