What We're Reading: Page 342
Industry reads hand-picked by our editors
Jan 28, 2016
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Food Dive
'A teleportation experience': How brands use Periscope to amplify marketing campaigns
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AdAge
Leo Burnett Worldwide Names Rich Stoddart CEO
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Mashable
Oprah succeeds on Weight Watchers, company instantly worth more
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Search Engine Land
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
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BioPharma Dive
DTC TV ad spending fell in December, but Pfizer topped peers
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Fortune
Cosmopolitan's Editor-In-Chief Joins Snapchat's Board
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ClickZ
10 ways brands are using social media marketing for good
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International Business Times
Snapchat Discover One Year Later: How 23 Media Companies Are Building Stories For Evan Spiegel
Jan 27, 2016
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Food Dive
General Mills' Larabar highlights 'real' ingredients in TV debut
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AdAge
Sprint, T-Mobile's similar anti-Verizon ads were not coordinated
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Marketing Land
Google offers more details on ads in AMP, set to launch in Search next month
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Mobile Marketing Watch
Do you know your algorithmic generation from your predictive attribute?
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Digiday
The Guardian is now calling native ads 'paid content'
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Adweek
Broadcast TV advertising spending jumped 13% to end 2015
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Fortune
Inside the political ad war you haven't heard about
Jan 26, 2016
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Food Dive
Inside Budweiser's complete brand, packaging overhaul: Adweek
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Mobile Marketing Watch
Verizon hypes new sponsored data service
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CMO Today, Wall Street Journal
Spotify ready to introduce video product
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Sales Benchmark Index
How one marketing leader partners with sales to generate results
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BuzzFeed
How more publishers and digital marketers are using guilt trips as a UI feature
Jan 25, 2016
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Food Dive
Coca-Cola poised to be a leader in the product-centric marketing movement
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International Business Times
Twitter’s Jack Dorsey Confirms Resignation Of 4 Top Company Officials
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BBC
Adidas to end IAAF sponsorship deal early in wake of doping crisis
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Adweek
Why Daytime Syndication Remains a Sunny Proposition for Advertisers
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VentureBeat
Little Bird’s latest update helps brands search for influential people on social media
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ClickZ
Should you use Twitter’s new conversational ads?
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Marketing Land
Brave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading
Jan 22, 2016
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Retail Dive: Marketing
Why e-mail continues to deliver retailers customers and clicks
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AdAge
130 Years of Coke Taglines
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iMedia Connection
The 4 hardest marketing jobs to fill in 2016
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Salesforce
Why B2C Brands Should Pay Attention to LinkedIn Advertising
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NewsCred
5 Lessons In Content Marketing From Netflix
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Mobile Marketing Watch
Pinterest, SparkPost Partner to Personalize Email Campaigns
Jan 21, 2016
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Food Dive
Take that: Hershey aiming for a Take5 comeback
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CMO Today, Wall Street Journal
Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO
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eMarketer
Which Channels Are Agency Executives and Senior Marketers Investing In?
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Retail Dive: Marketing
Tiffany emphasizes trademarks in new marketing campaign
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Bloomberg
The CDC’s New Anti-Smoking Ads Target Tobacco Country
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Adweek
Intel Hopes This New Spot Will Shake Millennials From Their Malaise
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AdAge
The Rebranding of Reefer: Savvy Startups Work to Class Up Cannabis and Fight the Stoner Stigma
Jan 20, 2016
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Food Dive
Peeps goes digital in new campaign targeting millennial moms
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ClickZ
Getting over 3 mar-tech hurdles: are you ready?
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Adweek
How Arby's turned its brand around after years with an identity crisis
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Retail Dive
NRF 2016: When traditional marketing doesn't cut it anymore
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AdExchanger
Why data-driven political marketing is easier for Dems
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Digiday
Viral publishers, seeing fewer Facebook clicks, shift focus to video
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