What We're Reading: Page 342
Industry reads hand-picked by our editors
Sep 04, 2015
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Digiday
Verizon unveils new logo, bores people and rivals to tears
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Fortune
Twitter needs the news and the news needs Twitter
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Adweek
Teflon Tom: Why Brady's brand remains bulletproof
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BrandRepublic
Adidas taps Instagram stars for female-focused 'Energy Running' campaign
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CMO Today, Wall Street Journal
Ocean Spray turns to Oculus Rift to promote Cranberry Harvest
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Adweek
Hyundai hacked Instagram with a quiz that leads you to the right SUV
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Sales Benchmark Index
Here's the fastest way to hit your 2016 sales number
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CMO Today, Wall Street Journal
AdWatch: A young Serena Williams predicts her success in new Gatorade Ad
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Digiday
How 'Keep Calm and Carry On' became a global phenomenon
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Observer
Advertising doesn't have to irritate, intrude, lie, cheat & generally suck
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AdAge
B2B CMOs: It's time to own the customer experience
Sep 03, 2015
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Retail Dive: Marketing
Going local: How local search information is crucial to retailers' success
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Bloomberg
Verizon said to start pared-down video service in coming days
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Retail Dive
Neiman Marcus expands visual search function in app
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AdExchanger
Market volatility raises questions for pre-IPO ad tech firms
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VentureBeat
Adobe announces newly integrated mobile analytics tools
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iMedia Connection
The merits of proactive advertising technology
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Marketing Land
Campus chronicle: Cracking content marketing for higher education
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AdAge
CNN is charging 40 times its usual price for commercials in the next Republican debate
Sep 02, 2015
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CMO Today, Wall Street Journal
Here's how media stocks fared during the August roller coaster
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Retail Dive
Apple exec move shows that luxury is getting serious about e-commerce
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eMarketer
Facebook is retailers' favorite social network
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Marketing Land
Simply Measured acquires Inside Social to boost case for social ROI
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Digiday
Thanks to its 'perfect format,' Vine videos shine at the #VMAs
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Mashable
How to use emotional triggers for mobile ads people will care about
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Mobile Marketing Watch
DeepTarget to offer mobile targeted marketing solution
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Social Media Examiner
Twitter quality score for ads: What marketers need to know
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VentureBeat
How agile development is bringing a new, responsive era of marketing
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The Drum
Why Time Out isn't scare to share data with Facebook (it's all about audience profiling)
Sep 01, 2015
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Digiday
Why data mined from social media alone is garbage
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eMarketer
Does your marketing influence B2B decision-makers?
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VentureBeat
Apple Watch is disrupting the 'interruption economy'
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CMO Today, Wall Street Journal
What Kanye West got right about MTV's ratings
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Digiday
Reynolds targets #foodporn with an Instagram cookbook
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International Business Times
Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift
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Adweek
How a marketing agency broke all the rules to become a lifestyle brand beloved by stars
Aug 31, 2015
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Digiday
Inside Xerox's biggest-ever rebrand
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Fortune
Google shut down a secret Google Maps project called 'Google Here'
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Marketing Land
Facebook signals that it will start cracking down on video piracy
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Marketing Land
Here's where the world's largest media buyer spends its money
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eMarketer
Length matters on Tumblr: What short-form and long videos do for millennials
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Digiday
The traffic LinkedIn drives to publishers has dropped 44 percent this year
Aug 28, 2015
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CMO Today, Wall Street Journal
Subway taps BBDO for new ads, says Jared won't hurt brand
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Food Dive
Mondelez announces plans to cut back on marketing: Ad Age
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Retail Dive: Marketing
Target ramps up Star Wars fever with new nostalgic site
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Marketing Land
Twitter B2B top-dog targeting
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Marketing Land
Account-based marketing: Back to basics
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Fashionista
This is Stuart Weitzman's first-ever commercial
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CMO Today, Wall Street Journal
Glamour debuts Lipstick Index to track beauty trends and lure advertisers
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Digiday
The UK may require social networks to add warnings to autoplay videos
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Digiday
10 agency Instagram accounts worth checking out
Aug 27, 2015
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Retail Dive: Marketing
Gap's turnaround to focus on product before marketing
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Digiday
Lowe's sees traction on two tricky social platforms: Pinterest and Vine
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CMO Today, Wall Street Journal
WPP's Sorrell urges 'cooperation' between ComScore and Rentrak on measurement
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Mashable
Harrowing video of WDBJ7 news crew murders ignites debate about video autoplay
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ClickZ
Why an intent strategy can solve the ad blocking problem
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VentureBeat
Marketing analytics’ biggest challenge is … marketers
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CMO Today, Wall Street Journal
McDonald's to Burger King's McWhopper gimmick: 'A simple phone call will do'
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Adweek
Here's what 22 famous logos would look like if they swapped colors with competitors
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BioPharma Dive
How Addyi will change the way we talk about sex—and what it means for marketers
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