What We're Reading: Page 343
Industry reads hand-picked by our editors
Jan 19, 2016
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Sales Benchmark Index
9 simple sales enablement tips to implement now
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AdExchanger
What the music industry can teach the digital ad industry
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eMarketer
Are influencers your most powerful brand advocates?
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Adweek
New hires at this agency weren't proficient in social media, so it created a college course to change that
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Digiday
How CBS is trying to get big-name advertisers into podcasts
Jan 15, 2016
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Bloomberg
Publicis Said to Weigh Bid for Control of Samsung Ad Agency
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Marketing Profs
2016 Advertising Rate Increases Forecast for Nearly All Channels
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Ad Week
Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO
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Venture Beat
5 criteria for selecting an email personalization vendor
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Digiday
'Programmatic is just a form of execution': How the FT's new programmatic chief views the market
Jan 14, 2016
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brand channel
Kourtney Kardashian KitKat video may break FTC rules
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Retail Dive: Marketing
Retailers' 'big-data' questions: How holiday shopping insights will shape stores' 2016 strategies
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Adweek
Who are the year's best-loved brands? Hint: Half are probably younger than you
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CMO Today, Wall Street Journal
Viacom veteran Van Toffler ties up with Otter Media for new studio
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Digiday
How Vox is embracing programmatic advertising
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AdExchanger
MSN.com signs with Taboola, focusing on native ads for Microsoft Store
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ClickZ
Six ways to improve value and trust for your brand’s website
Jan 13, 2016
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Re/code
Periscope video streams now appear -- and autoplay -- inside the Twitter app
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Bloomberg
Why Under Armour is paying Big Ten money to sponsor Yale sports
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Digiday
Brands and publishers pounce on Peach, the latest social fad
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AdAge
What brands can learn about behavior from New Year's resolutions
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Adweek
With tourism win, Mcgarrybowen takes on the job of selling America the world
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CMO Today, Wall Street Journal
Apple News app is off to a rocky start
Jan 12, 2016
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Adweek
The many faces of David Bowie in advertising
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Retail Dive: Marketing
Burberry launches Apple TV channel with fashion show stream
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CMO Today, Wall Street Journal
Golden Globes audience falls from last year
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Marketing Land
Top 10 YouTube ads in December
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Food Dive
Snickers Crisper campaign = 'crunchative' (creative + crunchy)
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Adweek
Here are 4 reservations agencies still have about VR as a viable marketing tool
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CMO Today, Wall Street Journal
Ad executives scout out latest tech at CES for marketing inspiration
Jan 11, 2016
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CMO Today, Wall Street Journal
Huffington Post Pulls Back on Live Streaming
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MediaShift
How Quartz is Bringing Storytelling, Interactive Design to Sponsored Content
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Adweek
The Revenant's VR Campaign Lets You Escape a Bear Attack Just Like DiCaprio's Character
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Marketing Land
Instagram Ups Its Curation Game, Makes Spotlight Videos Permanent
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CMO Today, Wall Street Journal
Why ESPN Lets Its Commentators Tweet Domino’s Ads
Jan 08, 2016
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CMO Today, Wall Street Journal
BBDO buys majority stake in Wednesday Agency Group
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Nieman Lab
The Wall Street Journal is the first American newspaper to get a spot on Snapchat Discover
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Mobile Marketer
Top 10 mobile marketing trends for 2016
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Marketing Land
Instagram advertising: What's working?
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ClickZ
Why in-app ads may be the future of mobile advertising
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BuzzFeed
This might be one of the creepiest commercials you've seen in a long time
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