What We're Reading: Page 343
Industry reads hand-picked by our editors
Aug 25, 2015
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AdAge
Visa selects Publicis' Starcom as media agency
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Retail Dive: Marketing
Lands' End courting millennial consumers with stylish new look
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Digiday
How The New York Times gets a 70% open rate on its newsletters
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CMO Today, Wall Street Journal
Ad tech firm BlackArrow acquired by local TV ad company
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Adweek
How Instagram is changing the way brands look at photography, online and off
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Marketing Land
Europe widens antitrust probe of Google around ad contracts, content scraping
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Digiday
Why apps like Spotify want to know everything about you
Aug 24, 2015
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AdAge
Salesforce Marketing Cloud saw 29% revenue boost in Q2
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CMO Today, Wall Street Journal
Last week was another tough week for media stocks amid global market rout
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The Wall Street Journal
Adidas looks for a boost from rapper Kanye West and sneaker engineering
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Digiday
Agencies tell us which video platform they believe is best for brands
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The New York Times
Tom Brady still a key part of Under Armour's broader ad push
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Digiday
McDonald's apologizes for stealing photos to use for its ads
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Quartz
Study: When it comes to advertising, sex doesn’t actually sell
Aug 21, 2015
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Business of Fashion
Why has Apple been poaching fashion execs? Hint, it may have to do with branding
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CMO Today, Wall Street Journal
Volvo puts moviegoers in driver's seat in new interactive ads
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AdAge
Hillary Clinton pushes branded back-to-school gear
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Adweek
Why this broadcaster is going beyond TV to wearables and VR
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BuzzFeed
Did McDonald's copy these viral photos for its new ad campaign?
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Adweek
Peyton and Eli Manning punk college kids with a very demanding Gatorade vending machine
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International Business Times
In search of the real thing: Why global advertisers are ditching celebs for little-known Instagram artists
Aug 20, 2015
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AdAge
EBay names CMO following split from PayPal
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Retail Dive: Marketing
Retailers are finding that 'sustainable' sells
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Digiday
5 ways brands are using Periscope
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AdAge
What NBCU's investments in Buzzfeed, Vox could mean for advertising
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Adweek
Here's what made Coca-Cola's green glass bottle the world's coolest container
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AdAge
Is AshleyMadison hack a critical blow to brand?
Aug 19, 2015
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Digiday
Inside Deloitte’s $1.5 billion ad agency
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CMO Today, Wall Street Journal
TBS to launch new tech show sponsored by Intel
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CNBC
Sprint CEO escalates Twitter war with T-Mobile CEO
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Adweek
Can digital shops survive the branded content boom?
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Bloomberg
Kik messaging gets $1B valuation with Tencent investment
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Adweek
The Smashmouth guide to making sports events work for your brand
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Marketing Land
Return Path adds send time and subject line optimization tools to its email marketing platform
Aug 18, 2015
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AdAge
Fiat Chrysler's Jeep searches for new lead agency
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Food Dive
ConAgra appoints Campbell marketer to new chief growth officer position
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The Fried Side Blog
B2B social media marketing on Instagram: How to create a community for your buyers
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Adweek
Which networks' data platforms do media buyers actually like?
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Marketing Land
How to use video to enhance your email marketing campaigns
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Retail Dive: Marketing
Back-to-school advertising continues despite seasonal creep
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Digiday
How to market perfume online to fickle millennials
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Marketing Land
Marketing teams will soon include 'engagement scientists'
Aug 17, 2015
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Digiday
Why Amazon is outsourcing its lifestyle content
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CMO Today, Wall Street Journal
DirecTV's creepy Rob Lowe ads ruled misleading
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Marketing Land
Comcast readies YouTube rival as it seeks to diversify beyond cable distribution
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Digiday
Why Time Inc. invested in visual search engine Snap Fashion
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Marketing Land
Report: Billions in local 'co-op advertising' funds left unspent annually
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Marketing Land
AXA CMO says using social media is best way to understand how we can adapt
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Fortune
Kim K.'s Instagram slip-up shows risks of social media marketing
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