What We're Reading: Page 344
Industry reads hand-picked by our editors
Aug 17, 2015
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Digiday
Why Amazon is outsourcing its lifestyle content
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CMO Today, Wall Street Journal
DirecTV's creepy Rob Lowe ads ruled misleading
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Marketing Land
Comcast readies YouTube rival as it seeks to diversify beyond cable distribution
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Digiday
Why Time Inc. invested in visual search engine Snap Fashion
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Marketing Land
Report: Billions in local 'co-op advertising' funds left unspent annually
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Marketing Land
AXA CMO says using social media is best way to understand how we can adapt
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Fortune
Kim K.'s Instagram slip-up shows risks of social media marketing
Aug 14, 2015
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Marketing Land
New from Buffer: The ability to post and schedule native video on Facebook, Twitter
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AdAge
Samsung introduces new phones, Samsung Pay and Periscope competitor
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Adweek
Grey wants to raise the profile of its activation and PR team
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Marketing Land
MarTech landscape: What is web analytics software?
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Digiday
Levi's latest campaign looks to make denim cool again
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Adweek
Plated.com takes its culinary show on the road -- in an Airstream trailer
Aug 13, 2015
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Retail Dive: Marketing
Why shopping apps are struggling to break out
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Marketing Land
Periscope has 10 million accounts with 40 years of watch time daily
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AdAge
Watch the spot: AT&T hypes its DirecTV acquisition to consumers
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AdAge
Brands: Don't let music be an afterthought in marketing
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Adweek
Tinder's Twitter 'meltdown' appears to have been a planned PR stunt
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Marketing Land
The psychology of 'liking' on Facebook
Aug 12, 2015
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Food Dive
ConAgra CEO Sean Connolly switching gears; CMO departs
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Mobile Marketing Watch
Social ads at scale: Centro gobbles up GraphScience
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eMarketer
No debate: Political pre-roll videos start to pop up
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Adweek
3 ways email is embracing the trends that were supposed to make it obsolete
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Fast Company
Periscope CEO Kayvon Beykpour: 'Periscope has become a medium that can build truth and empathy'
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Adweek
Does wearables data have a place in your next marketing campaign?
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Food Dive
Minority kids exposed to 70% more food-related TV ads: report
Aug 11, 2015
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LinkedIn
Finally. Digital marketing is dead.
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VentureBeat
Personalization is a misused marketing buzzword
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Racked
Kay, Zales, and marketing to the middle-class man
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Retail Dive: Marketing
IoT information at work in digital marketing
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Food Dive
PepsiCo's NFL sponsorship highlights aspartame-free Diet Pepsi
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Adweek
Vice Sports uses YouTube's 360-degree virtual reality for new series
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Digiday
The viewability disconnect: Finding agreement between buyers and sellers
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Mashable
How subliminal and hidden design messages can boost brand engagement
Aug 10, 2015
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AP
Twitter huddles with NFL to tackle audience challenge
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Seeking Alpha
Facebook is testing a localized version of eBay
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Fortune
This sports app wants to compete with ESPN, Twitter, and WhatsApp
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VentureBeat
Here’s how Mode’s viral hit ‘100 Years of Fashion’ bagged 50M views
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VentureBeat
Why smart marketers are setting their sights beyond the marketing team
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AdAge
Verizon's new marketing strategy: Simplified choices, no more subsidies
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iMedia Connection
5 ways brands are using Snapchat, Kik, and WhatsApp to engage consumers
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Marketing Land
HubSpot forecasts total revenue to exceed $170M by end of the year
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Marketing Land
Facebook defends its 3-second video view standard
Aug 07, 2015
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CIO Dive
IBM looks to Apple, other tech stars to aid reinvention effort
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Retail Dive
Elizabeth Arden: Pinterest fails to create traction
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Fortune
Snapchat's filters are getting political
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Digiday
LinkedIn now gets 45% of its ad revenue from native ads
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Retail Dive: Marketing
Twitter taps Shopify to bring 'Buy' button to more marketers
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Digiday
Publishers latest mobile-engagement trick: the truncated article page
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Adweek
As the mobile messaging war heats up, Kik tries to win over marketers with GIFs
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Adweek
Teachers say they have too much money for supplies in this sarcastic Hefty campaign
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