What We're Reading: Page 344
Industry reads hand-picked by our editors
Jan 07, 2016
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Food Dive
Chobani's new marketing push questions other brands' use of artificial ingredients
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Mashable
LeBron James releases virtual reality film for Oculus and Samsung Gear VR
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Adweek
6 ways longer tweets could give branded messages more character
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Retail Dive: Marketing
Pinterest's progress: Where the social platform stands in 2016
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AdAge
How B2B marketers can tap 'influentials' for content marketing
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ClickZ
Then and now: the evolution of branding
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AdExchanger
After the divestiture: eBay Enterprise aims to corner 'post-click' commerce
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The Drum
Judge rules against monkey in selfie copyright battle
Jan 06, 2016
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CMO Today, Wall Street Journal
More marketers offer incentives for watching ads
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Re/code
Twitter considering 10,000-character limit for tweets
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Forbes
Inside Forbes: From 'original sin' to ad blockers -- and what the future holds
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Food Dive
Batman or Superman? General Mills introduces two new cereals to the battle
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Marketing Land
Amazon: Adoption of sponsored products ads grew by 100% in 2015
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Adweek
Q&A: Periscope CEO dishes on what brands can expect with livestreaming in 2016
Jan 05, 2016
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Adweek
Can Coke veteran Wendy Clark add some pop to DDB?
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AdAge
Unlikely ad icon Dr. Zizmor has retired
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Poynter
3 media business trends to watch for in 2016
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Digiday
'When it comes to video, people aren’t going to Yahoo': 5 reasons Yahoo Screen failed
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AdExchanger
The year in acquisitions suggests an ad tech reality check
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eMarketer
Events successfully target C-suite decision-makers
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Direct Marketing News
How social media evolved for marketers in 2015
Jan 04, 2016
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Digiday
Oprah's first Weight Watcher's ad
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Business Insider
How Nike conquered Instagram
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Fortune
Is blocking readers who use ad blockers the best strategy?
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None
10 digital marketing trends to watch in 2016 and beyond
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eMarketer
Email opens tilt further toward mobile
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Adweek
Why the Beatles needed digital streaming to maintain their brand
Dec 23, 2015
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Mashable
10 content marketing game changers to look for in 2016
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Retail Dive: Marketing
Why 2015 wasn't the year for 'buy' buttons—and why 2016 can be different
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Adweek
Adidas gave Snoop Dogg his own football talk show as a prelude to Super Bowl 50
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Nieman Lab
Crain, known for its business weeklies, is diving into personalized newsletters
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CMO Today, Wall Street Journal
FIFA ex-boss Sepp Blatter says American sponsors won't leave
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HR Dive
Active-shooter training for the office is changing tactics
Dec 22, 2015
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Retail Dive: Marketing
Wal-Mart's holiday ad campaign wins in video views
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Adweek
Bank of America chooses Hill Holiday to handle its consumer advertising
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CMO Today, Wall Street Journal
Chipotle's consumer perception score suffers steep drop
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AdExchanger
Does Criteo's CEO change signal a shift in business strategy?
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Digiday
5 things we learned in 2015 from the year in media deals
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Adweek
6 things Geico and Vimeo taught us about making great pre-roll ads in 2015
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Quartz
It was a bad year for digital advertising, despite the rise of mobile and the next billion
Dec 21, 2015
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VentureBeat
Buffer acquires Twitter customer service tool Respondly, vies to be the ultimate tool for marketers
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Retail Dive: Marketing
Macy's, Target ads are big winners in holiday social video
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CMO Today, Wall Street Journal
NFL signs on as first Snapchat Explorer sports partner
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Multi Channel Merchant
What's in-store for B2B marketing in 2016
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Digiday
How One Direction helped KitKat get its most retweeted tweet ever
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Adweek
GoDaddy will not run a Super Bowl ad for the first time in 12 years
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Fashionista
The best fashion ad campaigns from 2015
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