What We're Reading: Page 345
Industry reads hand-picked by our editors
Aug 06, 2015
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AdAge
See Arby's say goodbye to Jon Stewart -- in two ads during 'The Daily Show'
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CMO Today, Wall Street Journal
P&G produced the most-shared Olympic ad of all time
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Digiday
The Asos approach to native content: authenticity
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Food Dive
Kraft Heinz slightly modifies, merges logos
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Retail Dive: Marketing
Advertising on Instagram just got easier thanks to new API
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ClickZ
Brad Jakeman, the man behind PepsiCo’s digital culture [Video]
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AdAge
Discovery prepares for distributed feature by looking for deeper ad integrations
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Adweek
Why Major League Baseball and the National Hockey League are teaming up
Aug 05, 2015
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AdAge
ABC closes out upfront, locks in broadcast's highest CPM hikes
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CMO Today, Wall Street Journal
Criteo raises revenue forecast for the year
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Adweek
Will people pay to watch mobile livestreams? This startup is about to find out
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CMO Today, Wall Street Journal
Motor Trend's YouTube series 'Roadkill' is becoming a print magazine aimed at millennial car owners
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Adweek
Blake Griffin takes on Marvin the Martian in new Jordan campaign
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Adweek
USA creates special VOD ads starring characters from the show you're watching
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Quartz
How will ad-blocking software change the web-content industry?
Aug 04, 2015
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BuzzFeed
Twitter experiments with a 'News' tab
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Retail Dive
Instagram click-to-buy feature on the way
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CMO Today, Wall Street Journal
In big data deal, Advance/Newhouse acquires 1010data for $500M
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Re/code
LinkedIn starts building a syndicated content network
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Retail Dive: Marketing
Placed's new mobile measurement system can assess time, money spent at brick-and-mortar stores
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Fortune
There's a Cecil the Lion Beanie Baby now
Aug 03, 2015
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AdAge
Google prices seem to be rising for brand-name keywords, but why?
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ClickZ
Instagram in and Twitter out? Not so fast, experts say
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Digiday
Branding: What we learned about SoulCycle from its IPO filing
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Adweek
Former Relativity Media CMO Angela Courtin moves to Fox Broadcasting
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Adweek
As the tech industry grows and diversifies, digital agency dress codes now range from 'Hobo to GQ'
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Adweek
Last week's top five startup funding rounds marketers should know about
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AdExchanger
As Neustar faces loss of its big government contract, CEO Hook says marketing services won't be affected
Jul 31, 2015
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The Wall Street Journal
Marketers use metal to talk tough
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Retail Dive
Gap revamps advertising strategy after series of misses
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CMO Today, Wall Street Journal
Procter & Gamble reduced agency costs 15% last fiscal year
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VentureBeat
Benioff-backed Brancast launches web publishing cloud for marketers
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ClickZ
CBS to move Super Bowl ads online: Can iconic brands learn from smaller campaigns?
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Marketing Land
Yahoo introduces Livetext, a silent video messaging app
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Seeking Alpha
Alibaba and the programmatic advertising race
Jul 30, 2015
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Marketing Land
Search ads in Google Play Store go live globally
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Marketing Land
Baidu's Q2 profit falls, company diversifying away from search
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Retail Dive
Senator asks FTC to look into fake 'Made in USA' labeling
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Medium
3 key ways B2B marketers can affect customer happiness
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Sales Benchmark Index
How to get sales to use your marketing content
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AdAge
Anatomy of an ad: MasterCard's priceless soccer surprise
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AdAge
Twitter to hire CMO, debut integrated campaign to kickstart user growth
Jul 29, 2015
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AdAge
Ad blocking: A problem in need of a creative solution
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Forbes
How Facebook and Twitter fit into B2B marketing
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Business of Fashion
How do independent magazines make money? Hint: It goes beyond branded content
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Adweek
The new way to advertise a TV program from premiere to finale
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Digiday
How Apple's embrace of ad blocking will change native advertising
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Direct Marketing News
Getting the download on Dropbox's new marketing strategy
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Marketing Land
Nearly every Google AdSense publisher must comply with EU cookie consent, not just those based in the EU
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