What We're Reading: Page 345
Industry reads hand-picked by our editors
Oct 01, 2015
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Digiday
Martin Sorrell: 'We need to rename advertising'
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Wall Street Journal
Mobile operator Digicel will blocks ads across its network
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Ad Week
4 things brands can do to make influencer marketing work
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Tech Times
Google introduces two new tools to help advertisers run even more targeted campaigns
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Media Post
Trust in advertising is unchanged, word of mouth gets best results
Sep 30, 2015
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Wall Street Journal
Ad blocking companies are like 'highway robbers,' IAB says
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Ad Exchanger
What publishers are talking about at Advertising Week
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Digiday
What happens when you have a 'black people' Advertising Week panel without black people
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Forbes
Is the advertising industry going the way of the music industry?
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AdWeek
How Volkswagen just squandered 55 years of great advertising
Sep 29, 2015
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Ad Week
Why now is the time for advertising and marketing technologies to converge
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Venture Beat
New marketing survey: It's the trust, stupid
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Customer Think
Should marketers go all in on algorithmic marketing?
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eMarketer
US internet users block adds less than those in Western Europe
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AdAge
Cable ratings declines don't spell doom and gloom for advertising... yet
Sep 28, 2015
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AdAge
Industry execs share what they hope to get out of Advertising Week
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Bloomberg
Facebook ads are all-knowing, unblockable, and in everyone’s phone
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TechCrunch
Google targets intent with email, YouTube and search matching and universal app campaigns
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AdAge
Facebook adopts traditional buying, measurement tactics to woo TV advertisers
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AdWeek
Ad of the Day: This space mission shows everything wrong with advertising today
Sep 25, 2015
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Retail Dive: Marketing
Cole Haan employs Instagram to sell direct in app
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AdAge
General Mills selects Mindshare as new media agency for U.S.
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ClickZ
The year of online video: What we saw and what's next for brands
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Adweek
4 brands whose creative approaches to mobile marketing are getting big results
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Digiday
How Instagram is pitching brands
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Marketing Land
Pinterest opens API platform to all developers
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Mashable
11 ways to encourage your customers to share your content
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Fortune
Apple's ad-blocking move causes big problems for retailers like Walmart
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Mobile Marketing Watch
Livefyre and Adobe partner to boost curated social content for brand marketers
Sep 24, 2015
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Digiday
#PopeinUS: How brands and publishers are turning a buck on the papal visit
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Bloomberg
How much of your audience is fake?
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Retail Dive: Marketing
Topshop partners with Pinterest to introduce Pinterest Palettes
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AdAge
Clinton goes after pharma: Would end tax break for drug ads
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Digiday
Bloomberg exec Paul Marcum joins agency Truffle Pig as president: 'A transformative time in the industry'
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Sales Benchmark Index
4 steps to a successful 2016 product strategy
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Adweek
Cinnamon Toast Crunch created a selfie spoon to help you snap the perfect breakfast pic
Sep 23, 2015
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CIO Dive
Should CIOs be more social?
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VentureBeat
Pixalate unveils ‘seal of approval’ for app ad sellers
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AdAge
How Apple Music's star-studded Emmys ad came together
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Ad Exchanger
Private equity firm HGGC buys majority stake in StrongView
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AdAge
Volkswagen brand takes image hit as emissions scandal grows
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Fortune
Why ESPN is running back-to-back DraftKings and FanDuel ads
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Digiday
The $30 billion summer: A new normal for agency reviews?
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Adweek
Why marketers shouldn't get overexcited about virtual reality as a branding tool
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