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What We're Reading: Page 34

Industry reads hand-picked by our editors

Jun 07, 2024

CNN Business
NFL faces multi-billion dollar antitrust suit over its Sunday Ticket package
Marketing Brew
Costco is building out an ad business using its shoppers’ data
The Wall Street Journal
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific

Jun 06, 2024

Ad Age
Ad tech watchdog infuriates the industry with its damning programmatic reports—inside the battle
Grocery Dive
Giant Eagle, Wegmans aim to boost retail media scale with new third-party tie-up
CNBC
Alphabet taps Eli Lilly’s Anat Ashkenazi as new CFO
Retail Dive
Shinola, Filson parent appoints CEO, chief marketer

Jun 05, 2024

Bloomberg
Apple Made Once-Unlikely Deal With Sam Altman to Catch Up in AI
Ad Age
Poppi gut health lawsuit—marketing experts on what’s at stake
MediaPost
WARC Upgrades Retail Media Ad Estimate By 8.2%

Jun 04, 2024

Ad Age
How Ozempic and other weight loss drugs can upend health insurance marketing
Axios
WSJ plans multimillion-dollar brand campaign amid newsroom changes
Social Media Today
TikTok Is Exploring a US Only Version of Its Feed Algorithm

Jun 03, 2024

The Verge
Inside the Google algorithm
CNBC
Paramount and Skydance agree to terms of a merger deal
Digiday
Ad market braces for M&A surge

May 31, 2024

The Verge
Google defends AI search results after they told us to put glue on pizza
Bloomberg
TikTok Pauses E-Commerce Push into Europe to Focus on US
Digiday
Shrinking budgets leave programmatic marketers with a raw deal

May 30, 2024

Ad Age
TikTok’s new AI ad offerings are a mixed bag, agency execs say
Adweek
A New Crop of Dealmakers Will Flood Cannes Lions This Year
Digiday
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

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