What We're Reading: Page 343
Industry reads hand-picked by our editors
Oct 20, 2015
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Re/code
Yahoo’s marketing partnership SVP Lisa Licht also departs
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Adweek
Razorfish CEO Tom Adamski dies at 43
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VentureBeat
Virtual reality: The last frontier in native advertising
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Digiday
McSweeney's tries its hand at brand copywriting
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CMO Today, Wall Street Journal
Airbnb CMO: It doesn't want to 'bulldoze our way to success' like Uber
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Street Fight
How Gannett's cost-cutting and breakthrough video ads helped land Journal Media Group
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Nieman Lab
What’s actually working in digital advertising? 8 publishers on how they’re bringing in money
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Fast Company
Snapchat boasts 100M active daily users -- yet is wildly misunderstood even by key media partners
Oct 19, 2015
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Food Dive
Bud Light, Coors Light in for marketing makeover
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Adweek
How Arby's broke its marketing slump and became one of today's beefiest brands
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Digiday
The Under Armour guide to building an underdog brand that beats Adidas
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CMO Today, Wall Street Journal
What to watch from ad holding firms' earnings
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eMarketer
App marketers focus on engagement, retention
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ClickZ
The dawn of sustainable ad practices
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AdExchanger
Martech consolidation rages on as Selligent, StrongView merge
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CMO Today, Wall Street Journal
Digital ad spending in U.S. to surpass television spending in 2016
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Marketing Land
Buffer's Pablo now creates images optimized for all the social networks
Oct 16, 2015
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Digiday
How Church's Chicken is trumping Popeyes on Facebook
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AdAge
Big marketing changes ahead for the nation's biggest brews
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Marketing Land
Facebook launches small business solutions partner program with AdRoll, Constant Contact
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Adweek
GoPro debuts an awards platform that could mean serious cash for content creators
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Digiday
How The Atlantic gets people to spend more than 4 minutes on its native ads
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Sales Benchmark Index
How org structure fits into marketing strategy -- and helps you make your number
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iMedia Connection
The power of selfie marketing
Oct 15, 2015
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Retail Dive: Marketing
J.C. Penney shifts agencies in rebranding effort
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Variety
Netflix expresses interest in expanding into news programming
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Adweek
Weight Watchers has finally found its new agency partner in Havas
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Marketing Land
Increased CTRs just the beginning for Facebook dynamic product ads
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Digiday
Cosmo is getting 3 million readers a day on Snapchat Discover
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AdAge
Pepsi's mobile phone: What were they thinking?
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AdExchanger
Facebook readies DSP product for early 2016 launch
Oct 14, 2015
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Bloomberg
Twitter names ex-Google adviser Kordestani as executive chairman
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Food Dive
Chobani to launch Snapchat campaign for college football fans
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CMI
What effective B2B content marketing looks like [new research]
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AdExchanger
Bloomberg's revenue chief on bridging data, TV and Terminals
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Mashable
Why video marketing is one of the most effective ways to reach millennials
Oct 13, 2015
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Wired
It's official: Twitter CEO Jack Dorsey confirms layoffs in tweet
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Ad Week
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos
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Fortune
Why viral success needs to focus on quality, not quantity
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Marketing Land
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
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Deadline
Snapchat To Shut Down Snap Channel, Laying Off Team, Changing Content Plans
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Food Dive
Coca-Cola wants to leave traditional corporate websites behind
Oct 12, 2015
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New York Times
Twitter Expected to Begin Layoffs and Stop Headquarters Expansion
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Ad Age
Up For Debate: Can Content Really Save Advertising?
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Fortune
Fortune 500 brands: Killer apps are more important than advertising
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Food Dive
Light beer aims to remedy lighter market share with marketing shift
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Ad Week
Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era
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Re/Code
Twitter’s Video Ad Strategy Now Looks Like YouTube’s Ad Strategy
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