What We're Reading: Page 344
Industry reads hand-picked by our editors
Oct 12, 2015
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New York Times
Twitter Expected to Begin Layoffs and Stop Headquarters Expansion
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Ad Age
Up For Debate: Can Content Really Save Advertising?
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Fortune
Fortune 500 brands: Killer apps are more important than advertising
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Food Dive
Light beer aims to remedy lighter market share with marketing shift
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Ad Week
Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era
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Re/Code
Twitter’s Video Ad Strategy Now Looks Like YouTube’s Ad Strategy
Oct 09, 2015
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Retail Dive
For retailers, is inclusive the new exclusive?
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Food Dive
Campbell Soup recipes to (Amazon) Echo around consumers' kitchens
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CMO Today, Wall Street Journal
WPP leads ad holding companies in digital, media deals in third quarter
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Mashable
Lush cosmetics defends ad campaign featuring naked women
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AdExchanger
Ancestry finds winning combination in TV plus digital, eyes programmatic TV
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VentureBeat
More than 50% of Instagram’s biggest fans hate ad increase
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ClickZ
10 B2B brands that are killing it on social media
Oct 08, 2015
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Retail Dive: Marketing
Gilt Groupe cutting 45 jobs as CMO and international chief leave
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AdAge
Target's Kristi Argyilan on what 'in-house programmatic' really means
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Adweek
Tired for friends and family telling you their ad ideas? This campaign's for you
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VentureBeat
Localytics introduces 'Predictions' to counter the biggest problem for mobile publishers today: Churn
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Re/code
Mossberg: The real trouble with web ads
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Digiday
The agency view on Twitter's new CEO: 'Dorsey will prove Wall Street wrong'
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The New York Times
Times Co. outlines strategy to double digital revenue
Oct 07, 2015
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Retail Dive: Marketing
Report: Amazon wins 44% of shoppers' online searches, easily beating Google
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AdExchanger
Forrester analyst Susan Bidel: Marketer lessons from the ad blocking trend
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CMO Today, Wall Street Journal
Hey ads, people are just not that into you
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Digiday
Publishers share their biggest headaches in monetizing mobile
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Marketing Land
How Intel optimizes Pinterest for maximum engagement
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Adweek
Why brands like Coca-Cola and Bud Light are making packaging personal
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New York Magazine
Why companies like Chuck E. Cheese turn everything into a matter of 'understanding millennials'
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Austin Business Journal
RetailMeNot gets new CMO from Dell
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The Video Ink
Influencer marketplace FameBit adds Instagram, Vine and Twitter
Oct 06, 2015
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Food Dive
Campbell launches major campaign featuring 'real' families
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Adweek
These 27 young influentials are shaking up media, marketing, tech and entertainment
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Digiday
Under Alphabet, Google ditches 'don't be evil' motto for 'do the right thing'
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CMO Today, Wall Street Journal
American Airlines lands on L.A. Times front page
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AdAge
GE, Mondelez sponsor mobile infomercials in MikMak app
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eMarketer
How The Onion holds the audience's attention in a multiscreen world
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AdExchanger
GE's foray into podcasting is about engagement, not monetization
Oct 05, 2015
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Food Dive
Bud Light venturing into e-commerce with new smart fridge
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Monday Note
Blendle may be in a position for success as traditional advertising models crumble
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Marketing Land
How omni-channel marketing can help travel brands fly farther, faster
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The Wall Street Journal
Ad tech stocks keep falling
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AdExchanger
PubMatic cuts 8% of its workforce
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Re/code
O is for Official: Google morphs into Alphabet
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Adweek
What makes a memorable logo design (or redesign)?
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WNYC
The ad blocker's dilemma: Sell your soul or destroy the Internet
Oct 02, 2015
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Retail Dive: Marketing
Email is key to Bonobos' marketing strategy
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Food Dive
Hershey digging into branded video metrics for Cool Blasts campaign
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Sales Benchmark Index
The art and science of campaign planning
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Digiday
'Why fight it?': One tech publication is letting readers remove ads
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Popular Science
Facebook is using our data to build the 'world's best' Artificial Intelligence lab
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