What We're Reading: Page 345
Industry reads hand-picked by our editors
May 19, 2016
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AdAge
The CMO's Guide to Virtual Reality
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Adweek
Time Inc. Launches Mobile Video Platform ‘Instant’
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Retail Dive: Marketing
How retailers can use curbside pickup to build customer loyalty
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Social Media Today
10 Ways to Market Your Brand on Snapchat
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Forbes
Study: Ad Blockers Will Slash $12 Billion In Annual Revenues By 2020
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MarketPro Inc
What Your Workplace Really Needs to Attract the Best Marketers (Hint: It’s Not a Ping Pong Table)
May 18, 2016
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Business Insider
Advertisers are now flocking to Instagram
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CMO Today, Wall Street Journal
Data Helps ESPN Customize Ads for Sports Fans’ Leanings
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Recode
The Facebook papers Part 2: The user experience revolt
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Social Media Today
The Surprising Truth About What To Post on LinkedIn
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Forbes
How Millennials Are Changing The Way Companies Build Brands
May 17, 2016
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Social Media Today
Using Visual User-Generated Content to Strengthen Your Brand
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Adweek
BuzzFeed's Facebook Live interview with Obama suffers failure, xhines light on YouTube's skills
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Marketing Land
Google and Bing each institute bans on ads in the name of consumer protection
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Digiday
Agencies are so bullish on VR they're eating some of the cost to convince brands
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The Verge
Microsoft is adding more ads to the Windows 10 Start menu
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Recode
The Facebook Papers, Part 1: The great unbundling
May 16, 2016
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Seeking Alpha
Google faces record fine for web search abuse
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Social Media Today
3 Ways to Get Influencers To Share Your Content
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Adweek
Venables Bell Wins Best of Show at The One Show for REI's #OptOutside Campaign
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Business Insider
Advertisers love Snapchat's priciest ad format — and that ought to worry its social media rivals
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Digiday
‘Who Pays Influencers?’ A new site crowdsources influencer marketing rates
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Marketing Land
Twitter renewed its upfront deals with these three agencies
May 13, 2016
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Fortune
Will Video Advertising Be the Next Media Bubble to Pop?
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Retail Dive: Marketing
For free or a fee? Why more retailers are launching premium customer loyalty programs
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AdExchanger
Wherefore Edge Providers? Senate Subcommittee Dives Into Proposed FCC Privacy Regs
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Adweek
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature
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Marketing Land
How Instagram is winning brands’ video budgets despite ‘controversial’ sales strategy
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Gawker
The "Influencer" Economy Is Collapsing Under the Weight of its Own Contradictions
May 12, 2016
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CIO Dive
Salesforce database outage loses 5 hours of data, vexes customers
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AdAge
Droga5 Wins Pizza Hut's U.S. Business
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AdExchanger
Essence Won’t Have a Mobile Team Anymore – And Here’s Why
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Adweek
Dwayne Johnson Is Launching a New YouTube Channel to Collaborate With Other Influencers
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The Information
The cost of joining discover
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AdAge
Millennial-Focused Media Company Mic to Experiment With Paid Subscriptions
May 11, 2016
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Business Insider
Instagram just announced a new icon
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Education Dive
Who's winning at social media in higher ed?
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CMO Today, Wall Street Journal
Facebook ‘Live’ Doesn’t Have to Be Live
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Search Engine Land
Yahoo Gemini launches retargeting for search and native ads in US
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Digiday
Why publishers are teaming up to explore time-based selling
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Bloomberg
Baidu to Restrict Sponsored Search Results After China's Probe
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