What We're Reading: Page 346
Industry reads hand-picked by our editors
Sep 23, 2015
-
CIO Dive
Should CIOs be more social?
-
VentureBeat
Pixalate unveils ‘seal of approval’ for app ad sellers
-
AdAge
How Apple Music's star-studded Emmys ad came together
-
Ad Exchanger
Private equity firm HGGC buys majority stake in StrongView
-
AdAge
Volkswagen brand takes image hit as emissions scandal grows
-
Fortune
Why ESPN is running back-to-back DraftKings and FanDuel ads
-
Digiday
The $30 billion summer: A new normal for agency reviews?
-
Adweek
Why marketers shouldn't get overexcited about virtual reality as a branding tool
Sep 22, 2015
-
CIO Dive
Apple's App Store suffers first major attack
-
Sales Benchmark Index
The anatomy of a great sales strategy
-
CMO Today, Wall Street Journal
Can virtual reality become a mass marketing play?
-
Adweek
McDonald's launches anti-hunger ad for the UN's World Food Programme on Peace Day
-
Digiday
Bleacher Report deep links its way to new revenue
-
AdAge
Unilever finds social media buzz really does drive sales
-
VentureBeat
Ad tech shop Sled Mobile launches a platform that prices ads by time
-
Adweek
This agency's new coffee shop, open to the public, is both a gathering spot and R&D lab
-
Marketing Land
Snickers rolls out new 'Hunger Bars' packaging with Hunger Emergency Hotline video
Sep 21, 2015
-
AdExchanger
Dreamforce: Taking stock of Salesforce's integration into ad tech
-
Food Dive
That's mine, not yours — 7 trademark disputes from 2015
-
Sales Benchmark Index
A successful launch: Bridging the sales/marketing divide
-
eMarketer
Latin America has the fastest-growing ad market
-
Fortune
Advertisers leave 'The View' amid Miss America controversy
-
Marketing Land
Not just ads, iOS 9 content blockers can also block analytics
-
AdAge
TV ad spending on rebound after anemic run, Merrill analyst says
-
Mashable
Why music is a powerful tool for brands — and how they can leverage it
-
Adweek
Ever wonder what goes into a Burberry scarf? This sharp ad shows you
Sep 18, 2015
-
BuzzFeed
Goldman Sachs will advertise on Snapchat
-
TechCrunch
A day after iOS 9's launch, ad blockers top the App Store
-
CMO Today, Wall Street Journal
WPP CEO Martin Sorrell: Measurement is dysfunctional
-
AdExchanger
Altice acquires Cablevision for $17.7 billion, boosts ad tech for operators
-
Adweek
Doritos has launched limited-time rainbow chips in support of LGBT community
-
AdAge
Here's how much ad time in NFL games costs marketers this season
-
Mobile Marketing Watch
In time for the holidays, simplified mobile discovery-commerce
-
Adweek
Global marketers say their mandate is to simplify, evolve, and 'cut through the BS'
-
iMedia Connection
The 5 funniest brands on Instagram
Sep 17, 2015
-
CMO Today, Wall Street Journal
Are DraftKings and FanDuel bombarding fans with too many ads?
-
Digiday
How healthy-living activists hijacked the 'Share a Coke' campaign
-
Adweek
Tumblr's first CMO on how to grow while staying true to the brand
-
Mashable
Tinder ads tease Diesel fashion models as possible 'matches'
-
AdAge
Gatorade lets viewers step up to bat with virtual reality campaign
-
MediaPost
Data will transform the agency model
-
AdAge
Buffalo Wild Wings pitchman admits he made up 9/11 story
Sep 16, 2015
-
Variety
News Corp gets Unruly in $90 million-plus deal for video-ad firm
-
Digiday
Instagram's cool ad party may be over now that Walmart's here
-
AdNews
Nestlé marketer on Kit Kat and the nature of 'breaks'
-
Fortune
How Facebook is preparing for the video boom
-
CMO Today, Wall Street Journal
Burning Man roasted in Quiznos spoof ad
-
Adweek
How Elon Musk helped CNNMoney get a new advertiser
-
Marketing Land
Here's how marketers can build on their 'never active' subscriber base
-
International Business Times
Twitter supports campaign donations with Square partnership, ahead of CNN debate
-
Digiday
Two-thirds of Wired's revenue is digital, and brand content is why
Sep 15, 2015
-
Digiday
Everybody hated those DraftKings and FanDuel commercials, data shows
-
AdAge
The CMO's guide to messaging apps, and why they've lagged in the U.S.
-
eMarketer
Agencies wonder about video ad ROI: Are they reaching their targets?
-
Adweek
Former NFL star Tiki Barber wants to make it easier for brands to find their pitchmen
-
Re/code
Twitter CEO search could stretch to October, November
-
CMO Today, Wall Street Journal
Retailers are getting Snapchat users to put their brand images in videos
-
ClickZ
Marketing automation: A lesson in irony
-
CMO Today, Wall Street Journal
This word can boost the performance of your brand's email campaign
-
Marketing Land
Brands shifting from YouTube to native video on Twitter
Previous
