What We're Reading: Page 347
Industry reads hand-picked by our editors
May 04, 2016
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Social Media Today
7 Social Media Tricks You'll Actually Use
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CIO Dive
Meet Dell Technologies, the Dell-EMC rebrand
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Bloomberg
SoundCloud Unveils U.K. Subscription Service, Ad Model
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AdAge
Pom Wonderful Loses Bid to Challenge Deceptive Ad Ruling
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Digiday
‘Another way to tax’: Publishers scoff at the Adblock Plus micropayment scheme
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Adweek
For Its Centennial, Nathan's Brought the Golden Age of Coney Island Back to Life
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Food Dive
Who runs the food and beverage industry? Beyoncé.
May 03, 2016
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AdAge
Macy's Selects New Creative Agencies
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Digiday
Why Facebook Live is ready for its closeup
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Food Dive
What addressable advertising could do for food, beverage marketers
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Marketing Land
This app “Contains ads” label starts showing in Google Play store
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Retail Dive: Marketing
Survey: Target brand perception slides over transgender inclusivity
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Digiday
Is blocking ad blockers really illegal in Europe?
May 02, 2016
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Food Dive
Mars to combine sales, marketing leadership in new role as CMO steps down
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Marketing Land
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million
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The Guardian
Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss
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Bloomberg
Publicis CEO: Ad Agencies Won't Benefit From U.S. Election
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Fortune
Facebook Is Trying to Win the Video War Using YouTube's Own Playbook
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Digiday
Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts
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SingleGrain
Here’s How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships
Apr 29, 2016
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Social Media Today
Video Content Creation is the Future of Influencer Marketing
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Bloomberg
WPP Sales Rise as U.S. Clients Spend More on Advertising
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Adweek
Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls
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Digiday
With Facebook video, the aggregators are winning
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Marketing Land
7 reasons your Instagram Ads aren’t converting
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AdAge
McHistory: Timeline of Major McDonald's Marketing Moves
Apr 28, 2016
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Wired
The Future of Advertising Is … ‘Broad City’ Emoji?
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Social Media Today
5 Email Marketing Myths Debunked
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HR Dive
The Future of Work: How new tools created the virtual workplace
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The Wall Street Journal
What to Know About Live Video, Social Media’s Latest Craze
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Retail Dive: Marketing
Macy's partners with Elton John, Lady Gaga for limited Love Bravery line
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Digiday
Less Snapchat, more ROI: The talent struggles marketers face
Apr 27, 2016
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CMO Today, Wall Street Journal
P&G Says There’s More Room to Improve Ad Agency Costs
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VentureBeat
Lyft’s first nationwide TV ad tries to convince Americans that owning a car sucks
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AdExchanger
Meet GroupM Connect, WPP's Answer To The Mainstreaming Of Programmatic
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Social Media Today
The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
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AdAge
Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu
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CNET
Google 'Silicon Valley' for some fictional news Easter eggs
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MediaPost
Are You Ready To Integrate IoT And VR?
Apr 26, 2016
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Adweek
Ads That Empower Women Don't Just Break Stereotypes—They’re Also Effective
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Social Media Today
Beyoncé and the Value of Surprise Marketing
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CMO Today, Wall Street Journal
Interpublic Posts Better-Than-Expected Organic Revenue Growth
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Food Dive
PepsiMoji ads adhere to the 5-second rule to reduce disruptiveness, follow trends
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Retail Dive: Marketing
Back from the dead: 7 retail brands that survived Chapter 11 bankruptcy
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AdExchanger
Meet the Alphabet-Backed Company Turning NYC’s Phone Booths Into Mini Targeted Billboards
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