What We're Reading: Page
Industry reads hand-picked by our editors
Nov 02, 2016
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AdAge
Google ran secret video ad experiments and here's what it found
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Retail Dive
How retailers can maximize mobile revenues this holiday shopping season
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The White House
The digital transition: How the presidential transition works in the social media age
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VentureBeat
The New York Times taps Samsung to launch immersive 360-degree video journalism project
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Construction Dive
Does Facebook's exclusion targeting violate the Fair Housing Act?
Nov 01, 2016
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Digiday
'Unparalleled': Snapchat snaps up ad talent ahead of IPO
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AdAge
Like it or not, Donald Trump is a purpose-driven brand
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Bloomberg
Rising podcasting star gets Hollywood cast and Apple’s embrace
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WSJ
Some advertisers struggle to create Snapchat ads
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Digiday
Op-ed: Time to retire the term 'programmatic'
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AdAge
Business Insider challenges digital traffic measurement, says its audience is far higher than ComScore's estimate
Oct 31, 2016
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Digiday
Pepsi CMO: Marketing today involves 'a veritable jungle' of tech
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Tech Crunch
I am in a test for Twitter’s new @ reply design and it is a mess
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Adweek
How Tasty mastered social video and helped drive 50% of BuzzFeed's revenue
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Recode
Vine may be going away, but Vine’s stars had already moved on
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AdAge
The truth about the NFL ratings slump: It's not the anthem protests
Oct 28, 2016
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Digiday
Fox Sports is running native TV ads during the World Series
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WSJ
Google AMP gets mixed reviews from publishers
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Retail Dive
Amazon's shipping ambitions wreak havoc on Q3 results
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AdAge
Vine's shocking shutdown throws web celebs for a loop
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WSJ
Vice will produce 20 live ads on Twitch during its own marketing stunt
Oct 27, 2016
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Bloomberg
Snapchat seeks to raise as much as $4 billion in IPO
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CNET
Google Cast is recast as Google Home companion app
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WSJ
IBM: A billion people to use Watson by 2018
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Adweek
JW Marriott is ditching the typical commercial for branded travel series
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Digiday
Four main obstacles brands have to adopting VR
Oct 26, 2016
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Digiday
Snapchat stops autoplay, marketers grapple with declining view counts
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Fortune
Facebook is working on an artsy video filter
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WSJ
Ad budgets a likely victim in AT&T-Time Warner mashup
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The New York Times
Google curbs expansion of fiber optic network, cutting jobs
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AdAge
Chipotle running TV ads for first time since 2012
Oct 25, 2016
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AdAge
Retail websites pile on the ad tech, but may be repeating publishers' mistakes
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WSJ
Netflix CEO Reed Hastings gives qualified backing to AT&T, Time Warner
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Retail Dive
4 product crazes that will dominate holiday shopping lists
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Adweek
Is crowdsourcing turning creative directors into curators?
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Digiday
6 charts: Twitter’s troll problem by the numbers
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