What We're Reading: Page 350
Industry reads hand-picked by our editors
Apr 06, 2016
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The Verge
HP's new logo is the awesome one it never used
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CMO Today, Wall Street Journal
Prevention Magazine Takes Radical Step: No Print Ads
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Retail Dive: Marketing
Burberry runs first luxury Snapchat Discover campaign
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Mobile Marketing Watch
TV in a Multi-Screen World: Council for Research Excellence Reveals Study Findings
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Direct Marketing News
Intel's Cloud Chips Could Elevate Martech
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Social Media Today
Could Facebook be Shaping Up to Challenge LinkedIn?
Apr 05, 2016
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Re/code
Twitter Beats Amazon, Verizon for Global NFL Streaming Deal
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Bloomberg
NBC, Vox Tell Advertisers Real Viewers Will See Their Web Ads
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Retail Dive
Amazon said to be planning Prime Now delivery on its website with marketing blitz at launch
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CMO Today, Wall Street Journal
Overtime haul has big implications for ad agencies
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AdAge
Technology Fuels Renaissance in Out-of-Home Advertising
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Marketing Land
Does Google stand a chance against Facebook in mobile display?
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Digiday
Burberry becomes the first luxury brand to sponsor a Snapchat Discover channel
Apr 04, 2016
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Retail Dive: Marketing
How gender-targeted marketing is hurting toy retail
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Fortune
Snapchat's Ultimate Goal Isn't Just Chat—It's Total Media Domination
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Adweek
Taylor Swift falls for Instagram's 60-second ad format in amusing Apple Music spot
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Food Dive
Coca-Cola, PepsiCo go crafty, classy, and musical
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Seeking Alpha
Google: AdWords Redesign Important Driver Of Revenue
Apr 01, 2016
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Social Media Today
Why it's time to hit pause on millennial marketng
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Retail Dive: Marketing
Survey: Non-celebrity bloggers better influencers than celebrities
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Re/code
Facebook's Mike Buckley is leaving and Caryn Marooney is taking over all communications
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CMO Today, Wall Street Journal
To push her new brand, Tory Burch has turns a flashy store into a marketing vehicle
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ClickZ
How brands can make the most of Instagram’s new algorithm
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Digiday
Instant Articles are about to get more native ads
Mar 31, 2016
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Retail Dive: Marketing
Nieman's marketing chief calls it quits
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CMO Today, Wall Street Journal
Annotation startup Genius to launch ad business
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AdExchanger
Food Network and HGTV parent Scripps makes a big branded content push
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Social Media Today
Virtual, Augmented Reality Will Change How We Work, Play and Live
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New York Times
Instagram Is Changing Its Feed, but (Calm Down) Not Yet
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Digiday
The ad agency leadership crisis isn't at the top, it's in the middle ranks
Mar 30, 2016
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Quartz
Snapchat just made a huge change to become your go-to messaging app
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Social Media Today
Want to Step Up Your Social Media Game? Step Up Your Social Media Budget
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Marketing Land
Gmail Ads: Email marketing without the emails
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CMO Today, WSJ
Spotify Turns to Eighties Nostalgia, Pope Francis in Ad Campaign to Court New Users
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Adweek
Kate Spade New York Wants People to Watch Its Ads Like TV Shows
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Mashable
11 digital platforms and tips to improve your advertising strategy
Mar 29, 2016
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TechCrunch
Live streaming app Periscope touts 200 million broadcasts in its first year
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Social Media Today
3 Keys to a Killer Content Strategy
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Network World
T-Mobile CEO John Legere tweets so much that he morphs into a Twitter emoji
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Digiday
How sponsored content drives more than 60 percent of The Atlantic’s ad revenue
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Adweek
Chris Cillizza Is Delivering News Through Alexa
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Fortune
Can the Candy Industry Regulate Its Own Advertising?
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