What We're Reading: Page 351
Industry reads hand-picked by our editors
Oct 21, 2015
-
CMO Today, Wall Street Journal
Omnicon CEO John Wren: Publishers should not grade their own homework
-
VentureBeat
Twitter hires New York Times editor at large for its Moments channel
-
The Guardian
UK newspaper looks to ban ad-blocking users by blurring story text
-
CMO Today, Wall Street Journal
Advertiser group ANA will investigate agency rebate allegations
-
Marketing Land
GIFs are now working for all Facebook Pages
-
AdAge
Barbie's charming hidden-video spot goes viral
-
Digiday
Inside the digital marketing push to keep the UK in the EU
-
Business Insider
Yahoo just doesn’t 'get' millennials, according to Snapchat
-
Adweek
Wendy's is making Snapchat-like mobile ads on Facebook
Oct 20, 2015
-
Re/code
Yahoo’s marketing partnership SVP Lisa Licht also departs
-
Adweek
Razorfish CEO Tom Adamski dies at 43
-
VentureBeat
Virtual reality: The last frontier in native advertising
-
Digiday
McSweeney's tries its hand at brand copywriting
-
CMO Today, Wall Street Journal
Airbnb CMO: It doesn't want to 'bulldoze our way to success' like Uber
-
Street Fight
How Gannett's cost-cutting and breakthrough video ads helped land Journal Media Group
-
Nieman Lab
What’s actually working in digital advertising? 8 publishers on how they’re bringing in money
-
Fast Company
Snapchat boasts 100M active daily users -- yet is wildly misunderstood even by key media partners
Oct 19, 2015
-
Food Dive
Bud Light, Coors Light in for marketing makeover
-
Adweek
How Arby's broke its marketing slump and became one of today's beefiest brands
-
Digiday
The Under Armour guide to building an underdog brand that beats Adidas
-
CMO Today, Wall Street Journal
What to watch from ad holding firms' earnings
-
eMarketer
App marketers focus on engagement, retention
-
ClickZ
The dawn of sustainable ad practices
-
AdExchanger
Martech consolidation rages on as Selligent, StrongView merge
-
CMO Today, Wall Street Journal
Digital ad spending in U.S. to surpass television spending in 2016
-
Marketing Land
Buffer's Pablo now creates images optimized for all the social networks
Oct 16, 2015
-
Digiday
How Church's Chicken is trumping Popeyes on Facebook
-
AdAge
Big marketing changes ahead for the nation's biggest brews
-
Marketing Land
Facebook launches small business solutions partner program with AdRoll, Constant Contact
-
Adweek
GoPro debuts an awards platform that could mean serious cash for content creators
-
Digiday
How The Atlantic gets people to spend more than 4 minutes on its native ads
-
Sales Benchmark Index
How org structure fits into marketing strategy -- and helps you make your number
-
iMedia Connection
The power of selfie marketing
Oct 15, 2015
-
Retail Dive: Marketing
J.C. Penney shifts agencies in rebranding effort
-
Variety
Netflix expresses interest in expanding into news programming
-
Adweek
Weight Watchers has finally found its new agency partner in Havas
-
Marketing Land
Increased CTRs just the beginning for Facebook dynamic product ads
-
Digiday
Cosmo is getting 3 million readers a day on Snapchat Discover
-
AdAge
Pepsi's mobile phone: What were they thinking?
-
AdExchanger
Facebook readies DSP product for early 2016 launch
Oct 14, 2015
-
Bloomberg
Twitter names ex-Google adviser Kordestani as executive chairman
-
Food Dive
Chobani to launch Snapchat campaign for college football fans
-
CMI
What effective B2B content marketing looks like [new research]
-
AdExchanger
Bloomberg's revenue chief on bridging data, TV and Terminals
-
Mashable
Why video marketing is one of the most effective ways to reach millennials
Oct 13, 2015
-
Wired
It's official: Twitter CEO Jack Dorsey confirms layoffs in tweet
-
Ad Week
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos
-
Fortune
Why viral success needs to focus on quality, not quantity
-
Marketing Land
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
-
Deadline
Snapchat To Shut Down Snap Channel, Laying Off Team, Changing Content Plans
-
Food Dive
Coca-Cola wants to leave traditional corporate websites behind
Previous
