What We're Reading: Page 352
Industry reads hand-picked by our editors
Mar 16, 2016
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HBR
Branding in the age of social media
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BuzzFeed
Vine Stars Want To Be Paid, And Twitter Is Considering It
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Social Media Today
15 Instagram accounts that are killing it in B2B content
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AdAge
'Bachelor' runner-up may get consolation prize -- ad deals
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Ad Exchanger
How Brand Publishers Like New Balance Plan Paid Around Owned Media
Mar 15, 2016
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Bloomberg
WPP's Sorrell set for windfall as pay nears $100 million
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Food Dive
Reaching millennials, the 'brand-sensitive' generation: report
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Social Media Today
10 must-follow tips for instant Instagram advertising success
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Sales Benchmark Index
Is agile learning the key to sales strategy success?
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Adweek
How American Apparel is rebuilding its brand with more sizes, new styles and fresh marketing
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CMO Today, Wall Street Journal
Lawsuit sparks soul-searching on Madison Avenue over diversity
Mar 11, 2016
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CIO
Facebook aims to kill banner ads, but will the industry follow?
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Social Media Today
Mobile use, attention spans, and how to reach the next generation of social customers
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Entrepreneur
128-Year-Old Kodak Looks to the Future With Launch of Instagram Competitor
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Business Insider
The 30 most creative women in advertising in 2016
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Ad Age
JWT Communications Exec Files Suit Against JWT and Its CEO for Racist, Sexist Comments
Mar 10, 2016
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ValueWalk
Twitter losing popularity among advertisers, survey says
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Media Post
What brand advertisers can learn from marketing politics
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Forbes
A 50% Increase In Active Advertisers In A Year: Can Facebook Sustain This Growth?
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Marketing Magazine
Volkswagen among those showing 'dumb ways' for marketing to die, warns RBS' David Wheldon
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eMarketer
Growing Number of Smartphone Users Is Driving Mobile Gaming Consumption
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Social Media Today
How social media is shaping the future of mobile shopping
Mar 09, 2016
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Retail Dive
What retailers selling on mobile can learn from Tinder
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Campaign
Truthiness in advertising: Why Trump gets to lie but you don't
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CIO
What the changing look of mobile video means for marketing
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Variety
Billboards in L.A.: Old-School Method Still Gets Results in Busy City
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Food Dive
4 global consumer trends shaking up food and beverage marketing
Mar 08, 2016
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The New York Times
Picture this: Marketers let emojis do the talking
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Ad Age
Love Him or Hate Him, Marketers Can Learn a Thing or Two From Donald Trump
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Marketing Land
How marketers should adjust to Google’s new search ad display
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Ad Week
This Report Shows How Brands Lost Sales When They Spent Less on TV
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eMarketer
Digital Brings Greater ROI for Retail Marketers
Mar 07, 2016
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Ad Exchanger
In the Wild West of digital advertising, marketers must rein in the anarchy
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Bloomberg
WPP chief projects tough ad market as customers avoid risks
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Ad Week
An open letter on the ridiculousness of all-male, all-white juries for ad awards
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Campaign
Politicians are giving advertising a bad name
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Ad Exchanger
Can advertising solve the battle of the set-top cable box?
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