What We're Reading: Page 357
Industry reads hand-picked by our editors
Jun 05, 2015
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Retail Dive: Marketing
Pocket the punch card: Loyalty, rewards programs shift to mobile platform
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AdAge
Cadillac to sponsor first-ever New York Fashion Week for men
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VentureBeat
Google adds more muscle to its AdWords manager accounts
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Digiday
The FIFA guide to bungling a brand crisis
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Salesforce
4 things your lawyer won't tell you about digital advertising
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brand channel
Taco Bell to open first US location with alcohol in Chicago
Jun 04, 2015
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Adweek
YouTube crowns its ad of the decade
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Retail Dive
Gap stores host Birchbox pop-ups
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Digiday
For Best Buy, the move away from an agency model (and a case of déja vu)
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AdAge
Best practices: 10 ways marketers can compete for micro-moments
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AdExchanger
Fighting for short-term gain on viewability will hurt long-term
Jun 03, 2015
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AdAge
Snapshot: Programmatic advertising, today and tomorrow
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AdAge
Yahoo to let brands fact-check its viewability, fraud numbers
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Direct Marketing News
Why the Fallout 4 campaign may be strangest case of virality in 2015
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Copyblogger
Bundle like a boss: How to put together irresistible product packages
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The Drum
Unilever CMO Keith Weed lifts lid on plan to push marketing beyond brand development
Jun 02, 2015
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Retail Dive
Amazon unveils Pinterest-style layout 'Stream'
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Fortune
Watch Apple's gorgeous new fan-made ads
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AdExchanger
Programmatic price competition grows for auto marketers
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Clickz
Windfall for advertisers as Tencent opens third party data access
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BrandRepublic
Media buyers key to improving viewability
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Social Media Examiner
How to create Pinterest content that connects: What marketers need to know
Jun 01, 2015
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Harvard Business Review
Marketing is dead, and loyalty killed it
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Adweek
Virtual reality is grabbing brands' attention but not their ad dollars
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eMarketer
In US CPG Industry, Programmatic's Becoming an Automatic Buy
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Digiday
Why the NBA's content play is a slam dunk
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VentureBeat
Google acquires mobile app performance startup Pulse.io
May 29, 2015
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RetailDive
Why omnichannel as you know it is 'dead'
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eMarketer
Programmatic buyers demand placement transparency
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AdAge
Worldwide PC leader Lenovo rebrands for post-PC world
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brand channel
Coke pours on the sound of its brand in new trailer
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AdAge
FIFA woes not scaring sponsors off Fox's Women's World Cup package
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Business Insider
For the first time, IBM offers to buy employees a Mac and will become one of the biggest Apple shops
May 28, 2015
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VentureBeat
This is Mary Meeker’s eye-popping, 20th annual Internet Trends report
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Digiday
Is this the most intrusive ad on the Internet?
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Bloomberg
A Bank of America analysis says YouTube is worth more than 85% of companies in the S&P 500
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Adweek
Redefining mobile: Smartphones, tablets increasingly have separate ad budgets
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BizJournals
General Mills yanks ads from '19 Kids and Counting'
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