What We're Reading: Page 360
Industry reads hand-picked by our editors
Dec 14, 2015
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CMO Today, Wall Street Journal
Cord-Cutting Is Accelerating
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Fortune
Atlantic Media Is Considering a Sale of Quartz
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AdExchanger
With Yahoo's Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
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Marketing Land
Facebook Gives Page Owners Tips To Improve Their Video Production
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AdAge
The Best Branded Content Partnerships of 2015
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Adweek
The Story Behind 'Instagram Husband,' the Year's Most Out-of-Nowhere Viral Hit
Dec 11, 2015
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HR Dive
What employees hate during the holiday season
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The Wall Street Journal
Pay-per-article platform Blendl heads to the U.S.
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AdExchanger
Collective splits media and tech divisions, lays off 20% as agencies pull back
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AdAge
Inside the making of YouTube's end-of-year video and the company behind it
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Retail Dive: Marketing
Buy buttons met with lukewarm response, survey says
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Fortune
Watch these super luxe holiday ads made just for YouTube
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Adweek
Here are the Instagram emojis that get the best engagement for brands
Dec 10, 2015
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Food Dive
Quaker looking for new agency for snack bars business
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AdAge
MetLife Hires Avon's Hugh Dineen to Lead U.S. Marketing
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Retail Dive: Marketing
#AskLaneBryant Twitter discussion goes awry
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Marketing Land
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner
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Adweek
10 hilarious and touching ads that show why BBDO was our U.S. Agency of the Year
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ClickZ
Harnessing the Force: marketing lessons from 'Star Wars'
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Re/code
Apple Updates Its News App to Make It More Like a … Newspaper
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CMO Today, Wall Street Journal
Publicis CFO Says P&G Account Loss Is a ‘Disappointment’
Dec 09, 2015
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Retail Dive: Marketing
Aldo focuses on creatives, not shoes, for new Instagram campaign
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eMarketer
Audience Targeting Top Method Used to Place TV Ads
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CMO Today, Wall Street Journal
CBS Forecasts Strong Growth for Broadcast TV Ad Sales in 2016
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Seeking Alpha
Alphabet Needs Chromecast To Increase Its Advertising Audience
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Re/code
Snapchat’s Crowded Publisher Platform Is Starting to Feel Like ‘The Hunger Games’
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Adweek
How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing
Dec 08, 2015
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Twitter
2015 Year on Twitter
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Bloomberg
LeBron James signs unprecedented lifetime contract with Nike
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AdAge
Ad blocking is an (unexpectedly) big issue in China
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CMO Today, Wall Street Journal
IBM, seared by hair dryer hacks, pulls plug on campaign
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eMarketer
Long-form content accounts for more ad views on tablets
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Marketing Land
Shareaholic: Twitter sharing drops 11% after Twitter kills counts
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Adweek
KitKat's Christmas commercial is 30 seconds of blankness, the ultimate ad break
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iMedia Connection
5 predictions for mobile in 2016
Dec 07, 2015
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CIO.com
How to succeed in B2B e-commerce
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Mashable
Apple's new ads tout Siri, 'ridiculously powerful' iPhone 6S
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Marketing Land
Facebook Tweaks News Feed To Serve Only The Best Viral Stories
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CMO Today, Wall Street Journal
Inside Refinery29’s Snapchat Discover Operation
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ClickZ
The do's and don'ts of retargeting
Dec 04, 2015
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Food Dive
Kellogg names Kimberly-Clark exec as chief growth officer
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Fast Co. Create
Why Christmas is the Super Bowl of British advertising
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The New York Times
Luxury brands and the social campaign
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Fortune
YouTube Red is a Trojan horse in the war over TV
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BuzzFeed
Facebook brings its live streaming to the masses
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Retail Dive: Marketing
Nick Cannon to lead creative for reborn RadioShack
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AdAge
This unexpected trend will steal the spotlight from 'cool' ad tech
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INMA
Valuable data integration means high-value mapping results for your advertisers
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