What We're Reading: Page 360
Industry reads hand-picked by our editors
Apr 08, 2015
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LinkedIn
The 10 Mistakes every B2B marketer must avoid (and how to avoid them)
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Marketing Land
What The Unofficial Death Of Google+ Means For Marketing
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ClickZ
4 Ways to Start Delighting Your Subscribers
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Digiday
Brands love star Instagrammers, but disclosure is elusive
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Marketing Land
Facebook’s New Analytics For Apps: A Look Under The Hood
Apr 07, 2015
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ClickZ
The Goldfish Generation: Attention Is the New Currency for Advertisers
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Advertising Age
Multicultural Consumers by the Numbers
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Digiday
It’s time to take vertical video seriously
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Search Engine Land
The Future Of Search Engines Is Context
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The Wall Street Journal - CMO Today
The Cost of Viacom’s Programming Woes
Apr 06, 2015
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VentureBeat
Is ad blocking theft?
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Advertising Age
What It Costs: Ad Prices for TV, Mobile, Billboards and More
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Marketing Land
Did Lord & Taylor's Instagram Influencer Campaign Cross The Line?
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Digiday
5 charts that show just how out of touch brands are with customers
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The Wall Street Journal - CMO Today
Is the Online Ad Industry Cleaning Up Its Act?
Apr 02, 2015
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eMarketer
Are Your Emails Ending Up in the Spam Folder?
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VentureBeat
How the U.N.'s new privacy move will shake up the adtech industry
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Adweek
STX Entertainment to Live Stream a Trailer for 'The Gift' on Twitter's Periscope
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Advertising Age
Amid Distributor Concerns, Coors Light Spikes an Ad Campaign
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iMediaConnection
The definitive ranking of 25 horrible brand mascots
Apr 01, 2015
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Digiday
Don't tell ESPN the homepage is dead
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Adweek
Google Rolls Out New Tools to Drive Mobile App Installs
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ClickZ
The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend
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Fortune
Neil Patrick Harris Back in New Heineken Light Ads
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Marketing Land
Is Poor Grammar Killing Your Content Marketing?
Mar 31, 2015
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The Wall Street Journal - CMO Today
KPMG Shatters Glass Ceilings With Golf in Women’s Leadership Ad Campaign
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Adweek
Acumen Report: Young People Watch More Than 22 Hours of Online Video a Week
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Advertising Age
FCB Picks Up Bud Light Lime | Agency News
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Brandchannel.com
Fed Up with Offensive Beer Ads, Women Brew Up Their Own Brands
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Adweek
Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners
Mar 30, 2015
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Marketing Land
Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)
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The Wall Street Journal - CMO Today
Wooing Advertisers Gets Even Harder For Mid-Sized Web Publishers
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Advertising Age
Mars Gives New Ad Love to Milky Way, 3 Musketeers
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Digiday
What will be on digital publishers' minds a year from now?
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ClickZ
The Key to Mobile Revenue for Publishers: Less Is More
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