What We're Reading: Page 359
Industry reads hand-picked by our editors
Apr 17, 2015
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Marketing Land
7 Things CMOs Need To Know About Search Engine Marketing
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Digiday
Rating Brand Hillary on social media
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ClickZ
Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
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Advertising Age
Snapchat Is Tweaking Its 'Our Story' Ad Sales Strategy
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VentureBeat
Global mobile-ad spending on Android grew 539% in Q1
Apr 16, 2015
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iMediaConnection
3 forgotten demographics you should be watching
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PSFK
If Versace and Nike Tackled Grocery Packaging
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ClickZ
Reach Customers in Their Favorite Places With Mobile
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Digiday
The emojification of brand advertising
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The Wall Street Journal - CMO Today
WPP Acquires Medialets, a Mobile Ad Measurement Company
Apr 15, 2015
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Advertising Age
'If You Can't Measure It, You Can't Sell It': TV's Mobile Mess
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Digiday
Will Nike's bet on women work?
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Marketing Land
To Speak Millennial, Use Email
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VentureBeat
100B messages and 500M users say push still works -- for messages that matter
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The Wall Street Journal - CMO Today
Sony’s Crackle Looks to Win Advertisers By Going Over the Top
Apr 14, 2015
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Marketing Land
Top 10 YouTube Video Ads in March
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The Wall Street Journal - CMO Today
Firms Circumvent Geo-Blocking, Helping Expats Watch Favorite Shows Abroad
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Adweek
This Week's Most Intriguing Digital Marketing Stats
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Marketing Land
TrueCar To Donate $1 For Every Instagram Photo Tagged #DogsInCars
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Digiday
Publishers' newest platform darling: Kik
Apr 13, 2015
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Advertising Age
PepsiCo Replaces Coca-Cola as NBA Sponsor
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Digiday
The future of digital TV advertising, in 5 charts
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Retail Dive
What is the future of brick-and-mortar retail stores?
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The Wall Street Journal - CMO Today
John Oliver Is Racking Up YouTube Traffic
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Marketing Land
ICANN Asks U.S., Canadian Governments If .sucks Is Breaking Laws
Apr 10, 2015
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The New York Times
The Gap Between Auto Dealers and Social Media
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Marketing Land
Twitter Kills #Discover Tab On Mobile, Moves Trending Topics To Search Page
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Adweek
Game of Thrones Premiere Is Coming: Should HBO Fear Periscope Pirating?
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VentureBeat
In mobile games, 60% of revenues come from 0.23% of players
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Digiday
Four things brands need to know about Gen Z
Apr 09, 2015
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VentureBeat
Email marketing, that digital workhorse, primed to grow in 2015
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The Wall Street Journal - CMO Today
Why Mobile Advertising May Be All About Micro-Targeting Moments
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Advertising Age
A-B InBev Tries a New Beer Image Campaign
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Digiday
Will 'Shazamming' TV ads ever catch on?
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Entrepeneur
How Your Marketing Team Can Help Sales Close More Deals
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