What We're Reading: Page 359
Industry reads hand-picked by our editors
Dec 23, 2015
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Mashable
10 content marketing game changers to look for in 2016
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Retail Dive: Marketing
Why 2015 wasn't the year for 'buy' buttons—and why 2016 can be different
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Adweek
Adidas gave Snoop Dogg his own football talk show as a prelude to Super Bowl 50
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Nieman Lab
Crain, known for its business weeklies, is diving into personalized newsletters
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CMO Today, Wall Street Journal
FIFA ex-boss Sepp Blatter says American sponsors won't leave
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HR Dive
Active-shooter training for the office is changing tactics
Dec 22, 2015
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Retail Dive: Marketing
Wal-Mart's holiday ad campaign wins in video views
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Adweek
Bank of America chooses Hill Holiday to handle its consumer advertising
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CMO Today, Wall Street Journal
Chipotle's consumer perception score suffers steep drop
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AdExchanger
Does Criteo's CEO change signal a shift in business strategy?
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Digiday
5 things we learned in 2015 from the year in media deals
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Adweek
6 things Geico and Vimeo taught us about making great pre-roll ads in 2015
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Quartz
It was a bad year for digital advertising, despite the rise of mobile and the next billion
Dec 21, 2015
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VentureBeat
Buffer acquires Twitter customer service tool Respondly, vies to be the ultimate tool for marketers
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Retail Dive: Marketing
Macy's, Target ads are big winners in holiday social video
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CMO Today, Wall Street Journal
NFL signs on as first Snapchat Explorer sports partner
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Multi Channel Merchant
What's in-store for B2B marketing in 2016
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Digiday
How One Direction helped KitKat get its most retweeted tweet ever
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Adweek
GoDaddy will not run a Super Bowl ad for the first time in 12 years
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Fashionista
The best fashion ad campaigns from 2015
Dec 18, 2015
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Food Dive
Bud Light goes all blue in new packaging design
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CMO Today, Wall Street Journal
Hallmark’s Feel-Good Diet Draws Viewers, Advertisers
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Fortune
In 2016, Media Companies Will Lose Even More Control
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eMarketer
What Technologies Are Marketers Investing In?
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Marketing Land
How The Cookies Crumble In A Mobile-First World
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Adweek
4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform
Dec 17, 2015
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Retail Dive: Marketing
Retail ads, both controversial and not, pull in engagement this season
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Business Insider
This ad agency is behind the best company holiday card of 2015
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HR Dive
How to keep your employees energized during the holiday season – and beyond
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Direct Marketing News
What marketers can learn from Star Wars
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Eater
Sorry, America: Chipotle CEO Offers Fat Newspaper Ad Apology
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Mobile Marketer
Ad targeting hits stride and continues to grow as data evolves
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Marketing Land
B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform
Dec 16, 2015
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AdAge
Advertising pioneer Paula Green passes away at 92
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Adweek
Ogilvy names Anthony Wong as its new global effectiveness chief
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Food Dive
Hershey's Reese's spins seasonal candy backlash: #AllTreesAreBeautiful
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Digiday
The North Face launched an online customer service tool powered by conversation
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Adweek
Canon's digital billboards help New Yorkers take the perfect Instagram picture
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Mobile Marketing Watch
Yes, it's true: Many marketing, IT execs don't have mobile-first strategies
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AdExchanger
Is there a future for the combo of content and commerce?
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Mashable
Consumers are rebelling against 'Star Wars' branded fruits and vegetables
Dec 15, 2015
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AdAge
Popchips names David&Goliath as agency of record
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CMO Today, Wall Street Journal
Advertising companies shrink real-estate expenses
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Digiday
CNN International is moving beyond the click-through rate
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Sales Benchmark Index
Where to start in creating a strong marketing operations plan for 2016
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AdExchanger
Glenfiddich runs addressable TV with Rocket Fuel and DISH to woo whiskey drinkers
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Adweek
How the best ad campaign of 2015 hilariously hacked the lowly pre-roll ad
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