What We're Reading: Page 358
Industry reads hand-picked by our editors
Apr 29, 2015
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iMediaConnection
6 new analytics tools marketers can't live without
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Digiday
Why marketers are tracking the wrong metric, in one tasty infographic
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Marketing Land
67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming
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VentureBeat
Adobe unveils web management service for mid-sized businesses
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Advertising Age
YouTube Announces Feature Film Plans, First Original Series
Apr 28, 2015
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Digiday
The NFL Draft will be Periscoped
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Adweek
Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal
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Marketing Land
Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?
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The Wall Street Journal - CMO Today
BuzzFeed Doesn’t Care Where You Watch its Videos
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ClickZ
Why Is Digital Marketing Growing So Slowly?
Apr 24, 2015
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iMediaConnection
The 8 greatest puppy marketing campaigns of all time
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Marketing Land
Applying The Principles Of The 2016 Election To Digital Marketing Campaigns
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The Wall Street Journal - CMO Today
P&G to Cut Back on Agencies It Works With
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Advertising Age
Frito-Lay CMO: Experience is Overrated
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Digiday
4 factors that are holding back programmatic
Apr 23, 2015
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Marketing Land
Demographics Pro Launches "Influence Search" To Identify Optimal Influencers
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ClickZ
Will New Domain Extensions Be to the Internet What Cable Was to Television?
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The Wall Street Journal - CMO Today
Agencies Want to Work With Fewer Online Ad Firms
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Adweek
Yahoo Research Finds That in a World of Long-Form Video, the Best Ads Are Shorter Than Ever
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Digiday
Father of the emoticon comes out swinging: I think emojis are ugly
Apr 22, 2015
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Digiday
Like it or not, autoplay video won
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Marketing Land
Twitter Moves To Strengthen Its Abuse Blocking Policies & Enforcement
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Adweek
Dannon's Oikos Helped to Revive Full House, but Won't Be There to Enjoy It
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ClickZ
10 Ways to Humanize Your Social Media Brand
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Advertising Age
Morgan Stanley Debuts First Major Brand Effort Under CMO
Apr 21, 2015
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Mobile Marketing Watch
New Infographic May Help Digital Marketers Understand Why Consumers Love Infographics
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Marketing Land
Marketers, Is Your Data Scalable?
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The Wall Street Journal - CMO Today
Here’s a Guide to the Native Ad Buzzwords That All Mean the Same Thing
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Advertising Age
Walmart Commercial Touts Pay Hikes for Workers
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Direct Marketing News
Coca-Cola Shows Its Human Side Through Storytelling
Apr 20, 2015
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ClickZ
Are Dating Apps the Next Big Thing in Marketing?
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Digiday
Popchips CMO: TV still the most effective ad medium
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Advertising Age
Why Google Can't Monkey Too Much With Its Search Results
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Adweek
Is Facebook Trying to Edge Out YouTube?
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The Wall Street Journal - CMO Today
IAB: One-Third of Connected TV Owners Stream Video Every Day
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