What We're Reading: Page 358
Industry reads hand-picked by our editors
Jan 12, 2016
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Adweek
The many faces of David Bowie in advertising
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Retail Dive: Marketing
Burberry launches Apple TV channel with fashion show stream
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CMO Today, Wall Street Journal
Golden Globes audience falls from last year
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Marketing Land
Top 10 YouTube ads in December
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Food Dive
Snickers Crisper campaign = 'crunchative' (creative + crunchy)
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Adweek
Here are 4 reservations agencies still have about VR as a viable marketing tool
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CMO Today, Wall Street Journal
Ad executives scout out latest tech at CES for marketing inspiration
Jan 11, 2016
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CMO Today, Wall Street Journal
Huffington Post Pulls Back on Live Streaming
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MediaShift
How Quartz is Bringing Storytelling, Interactive Design to Sponsored Content
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Adweek
The Revenant's VR Campaign Lets You Escape a Bear Attack Just Like DiCaprio's Character
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Marketing Land
Instagram Ups Its Curation Game, Makes Spotlight Videos Permanent
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CMO Today, Wall Street Journal
Why ESPN Lets Its Commentators Tweet Domino’s Ads
Jan 08, 2016
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CMO Today, Wall Street Journal
BBDO buys majority stake in Wednesday Agency Group
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Nieman Lab
The Wall Street Journal is the first American newspaper to get a spot on Snapchat Discover
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Mobile Marketer
Top 10 mobile marketing trends for 2016
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Marketing Land
Instagram advertising: What's working?
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ClickZ
Why in-app ads may be the future of mobile advertising
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BuzzFeed
This might be one of the creepiest commercials you've seen in a long time
Jan 07, 2016
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Food Dive
Chobani's new marketing push questions other brands' use of artificial ingredients
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Mashable
LeBron James releases virtual reality film for Oculus and Samsung Gear VR
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Adweek
6 ways longer tweets could give branded messages more character
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Retail Dive: Marketing
Pinterest's progress: Where the social platform stands in 2016
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AdAge
How B2B marketers can tap 'influentials' for content marketing
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ClickZ
Then and now: the evolution of branding
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AdExchanger
After the divestiture: eBay Enterprise aims to corner 'post-click' commerce
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The Drum
Judge rules against monkey in selfie copyright battle
Jan 06, 2016
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CMO Today, Wall Street Journal
More marketers offer incentives for watching ads
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Re/code
Twitter considering 10,000-character limit for tweets
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Forbes
Inside Forbes: From 'original sin' to ad blockers -- and what the future holds
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Food Dive
Batman or Superman? General Mills introduces two new cereals to the battle
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Marketing Land
Amazon: Adoption of sponsored products ads grew by 100% in 2015
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Adweek
Q&A: Periscope CEO dishes on what brands can expect with livestreaming in 2016
Jan 05, 2016
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Adweek
Can Coke veteran Wendy Clark add some pop to DDB?
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AdAge
Unlikely ad icon Dr. Zizmor has retired
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Poynter
3 media business trends to watch for in 2016
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Digiday
'When it comes to video, people aren’t going to Yahoo': 5 reasons Yahoo Screen failed
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AdExchanger
The year in acquisitions suggests an ad tech reality check
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eMarketer
Events successfully target C-suite decision-makers
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Direct Marketing News
How social media evolved for marketers in 2015
Jan 04, 2016
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Digiday
Oprah's first Weight Watcher's ad
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Business Insider
How Nike conquered Instagram
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Fortune
Is blocking readers who use ad blockers the best strategy?
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None
10 digital marketing trends to watch in 2016 and beyond
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eMarketer
Email opens tilt further toward mobile
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Adweek
Why the Beatles needed digital streaming to maintain their brand
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