What We're Reading: Page 357
Industry reads hand-picked by our editors
May 08, 2015
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bostonglobe.com
As barbs fly, lucrative Brady brand put in peril
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DIGIDAY
The New York Times invites advertisers to the Page One edit meeting
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AdAge.com
Best Practices: Five Ways to Win with Data-Driven Marketing
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Forbes
Secret Letter To Doctors Shows That The Amarin Lawsuit Is About Marketing, Not Free Speech
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Marketing Land
The Nagging Little Question Of Conversion Optimization
May 07, 2015
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Forbes
Multilevel Marketing Billionaire: Usana Stock Surge Makes Founder Myron Wentz A Billionaire
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WSJ
Who Is Winning the Fast Food Fight Online?
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AdAge.com
Kellogg's Kashi Changes Strategy, Launches Agency Review
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AdAge.com
NBC, Walgreens Go Big for Red Nose Day's American Debut
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imediaconnection.com
5 inspirational marketing lessons from Disney
May 06, 2015
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DIGIDAY.com
How #brands can #hashtag like #champs
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ClickZ
What the Traditional Marketing Funnel Doesn’t Tell You!
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imediaconnection.com
How to build brand loyalty with college students
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WSJ
CMO Today: Media Earnings Shed Light on Ad Market
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AdAge.com
Forget Flowers (or Gold Lions): Fisher-Price Invites You to Give a Mom a 'Mommy'
May 05, 2015
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Adweek
10 Fascinating Digital Marketing Stats From the Last Week
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Forbes
Three Of The Year's Best Integrated Marketing Programs
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Digiday
Brands get a pass for tweeting about Cinco De Mayo
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Marketing Land
Mobile Ad Experiences Are Often Terrible: Here's Why There's Hope
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The Washington Post
McDonald’s knows you don’t eat there anymore, and it has a plan to win you back
May 04, 2015
May 01, 2015
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Adweek
Here Are the 15 Oddest 'Advertising Agency' Stock Photos on Getty
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iMediaConnection
5 tips for selling on LinkedIn
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Search Engine Land
Is Google Showing Fewer Ads Per Search?
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Marketing Land
At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
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Digiday
5 myths of programmatic video
Apr 30, 2015
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Adweek
If You're Not at Least Thinking About Branded Content, You're Missing Out
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Digiday
How one publisher is working around Facebook's pre-roll ad ban
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The Wall Street Journal - CMO Today
Here Are the Top Publishers For Facebook Video
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ClickZ
The State of Email Marketing Mergers and Acquisitions
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Marketing Land
Twitter Makes Promoted Tweets Less Obvious
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