What We're Reading: Page 357
Industry reads hand-picked by our editors
Jan 22, 2016
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Retail Dive: Marketing
Why e-mail continues to deliver retailers customers and clicks
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AdAge
130 Years of Coke Taglines
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iMedia Connection
The 4 hardest marketing jobs to fill in 2016
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Salesforce
Why B2C Brands Should Pay Attention to LinkedIn Advertising
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NewsCred
5 Lessons In Content Marketing From Netflix
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Mobile Marketing Watch
Pinterest, SparkPost Partner to Personalize Email Campaigns
Jan 21, 2016
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Food Dive
Take that: Hershey aiming for a Take5 comeback
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CMO Today, Wall Street Journal
Ogilvy & Mather Appoints Agency Veteran John Seifert as CEO
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eMarketer
Which Channels Are Agency Executives and Senior Marketers Investing In?
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Retail Dive: Marketing
Tiffany emphasizes trademarks in new marketing campaign
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Bloomberg
The CDC’s New Anti-Smoking Ads Target Tobacco Country
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Adweek
Intel Hopes This New Spot Will Shake Millennials From Their Malaise
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AdAge
The Rebranding of Reefer: Savvy Startups Work to Class Up Cannabis and Fight the Stoner Stigma
Jan 20, 2016
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Food Dive
Peeps goes digital in new campaign targeting millennial moms
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ClickZ
Getting over 3 mar-tech hurdles: are you ready?
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Adweek
How Arby's turned its brand around after years with an identity crisis
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Retail Dive
NRF 2016: When traditional marketing doesn't cut it anymore
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AdExchanger
Why data-driven political marketing is easier for Dems
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Digiday
Viral publishers, seeing fewer Facebook clicks, shift focus to video
Jan 19, 2016
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Sales Benchmark Index
9 simple sales enablement tips to implement now
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AdExchanger
What the music industry can teach the digital ad industry
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eMarketer
Are influencers your most powerful brand advocates?
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Adweek
New hires at this agency weren't proficient in social media, so it created a college course to change that
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Digiday
How CBS is trying to get big-name advertisers into podcasts
Jan 15, 2016
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Bloomberg
Publicis Said to Weigh Bid for Control of Samsung Ad Agency
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Marketing Profs
2016 Advertising Rate Increases Forecast for Nearly All Channels
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Ad Week
Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO
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Venture Beat
5 criteria for selecting an email personalization vendor
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Digiday
'Programmatic is just a form of execution': How the FT's new programmatic chief views the market
Jan 14, 2016
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brand channel
Kourtney Kardashian KitKat video may break FTC rules
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Retail Dive: Marketing
Retailers' 'big-data' questions: How holiday shopping insights will shape stores' 2016 strategies
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Adweek
Who are the year's best-loved brands? Hint: Half are probably younger than you
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CMO Today, Wall Street Journal
Viacom veteran Van Toffler ties up with Otter Media for new studio
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Digiday
How Vox is embracing programmatic advertising
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AdExchanger
MSN.com signs with Taboola, focusing on native ads for Microsoft Store
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ClickZ
Six ways to improve value and trust for your brand’s website
Jan 13, 2016
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Re/code
Periscope video streams now appear -- and autoplay -- inside the Twitter app
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Bloomberg
Why Under Armour is paying Big Ten money to sponsor Yale sports
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Digiday
Brands and publishers pounce on Peach, the latest social fad
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AdAge
What brands can learn about behavior from New Year's resolutions
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Adweek
With tourism win, Mcgarrybowen takes on the job of selling America the world
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CMO Today, Wall Street Journal
Apple News app is off to a rocky start
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